druid Creative Gaming and eight Launch D8 Agency Focused on Gamer Experiences
BUCHAREST — April 28, 2024 —
Druid Creative Gaming and eight have joined forces to create a specialized agency, D8, which will focus on the gaming industry. The collaboration addresses the growing need for brand experiences catered to gamers, offering services like live marketing and event production. The venture is led by Carlos “Ktchu” Campeni and Bernardo Mendes. This new agency aims to bridge the gap between brands and the gaming community, creating authentic engagements. For more facts, follow this agency’s future endeavors.
druid Creative Gaming and eight Launch D8 Agency Focused on Gamer Experiences
A New Player Enters the Gaming Agency Arena
Two powerhouses, Druid Creative Gaming and eight, have joined forces to introduce D8, an agency specializing in crafting immersive experiences for brands deeply rooted in the gaming world. This collaboration aims to fill a perceived void in the market for specialized brand experience companies catering to gamers.
Leadership and Vision
The new venture is spearheaded by Carlos “Ktchu” Campeni,partner and COO of eight,and Bernardo Mendes,Druid’s partner and Chief Gaming Officer. Together, they will lead a team comprised of professionals from both parent companies, offering a comprehensive suite of services.
D8’s Service Arsenal
D8’s offerings span a wide spectrum of brand engagement strategies, including:
- Live marketing
- Event production
- Amplification strategies
- Activations
- Branded content
- Live broadcasts
Addressing a Market Need
According to the founding companies, D8 was born out of a recognized need for specialized brand experience agencies that truly understand and cater to the gaming audience. The agency aims to bridge the gap between brands and gamers through authentic and engaging experiences.
Early Projects and Future Engagements
D8 made its debut with the City Safari project for Niantic in Chile. Currently, the agency is focused on preparing Supercell and Epic Games for their participation in Gamescom Latam 2025, scheduled to run until sunday, April 4.
Quotes from the Helm
The partners emphasize the importance of understanding the gaming community. We aim to create experiences that resonate with gamers on a deeper level,
says Campeni.
Gamescom Latam 2025: A Key Event
Gamescom latam 2025 is a significant event for the gaming industry in Latin America.D8’s involvement with Supercell and Epic Games underscores its commitment to major players in the gaming landscape.
FAQ
- what is D8?
- D8 is an agency specializing in brand experiences for endemic brands in the gaming universe.
- Who is leading D8?
- Carlos “Ktchu” Campeni and Bernardo Mendes are leading the agency.
- What services does D8 offer?
- D8 offers live marketing, event production, amplification strategies, branded content, and more.
- Who are D8’s clients?
- D8’s clients include Niantic, Supercell, and Epic Games.
