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marconomy „B2B Hero“ Podcast Does artificial life exist in B2B marketing?
In the “B2B Hero” podcast we talk to exciting guests every 14 days, who give us an insight into their work in marketing, communication and sales in industrial and technology companies in a casual conversation. Our guests in this episode: Prof. Dr. Andreas Wagener.
Artificial intelligence has now crept into our everyday lives – and often without us even noticing it. An example: The monthly Spotify list, which our app automatically compiles according to our taste, is already a form of artificial intelligence. But how is this to be distinguished from a normal algorithm and how can you integrate artificial intelligence in marketing? Among other things, Prof. Dr. Andreas Wagener, Professor of Digital Marketing, E-Commerce and Social Media at the Hof University of Applied Sciences, in our current podcast episode.
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