What such a lockdown is not good for. DJs Dimitri Vegas (38) and Like Mike (34) also discovered the wonders of the popular music app TikTok. Last weekend they launched their latest song Do it, with accompanying TikTok challenge. 24 hours later, both went viral.
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Dimitri Vegas enjoys a relaxing afternoon with his wife Anouk. They play ‘Four in a row’ at the garden table, their dog Malibu is comfortably in Vegas’ lap. Until the beat breaks loose and we suddenly find ourselves at a dark scary party. Vegas and Annette are wearing Halloween costumes and the dog clearly doesn’t understand what just happened.
She looks suspiciously like the Harlem Shake, the challenge that DJ brothers Dimitri Vegas and Like Mike came up with for their new single. Do it. For those who can no longer remember that conscious hype: these were films in which at first sight nothing strange was going on, but halfway through everyone started dancing in a crazy hat to the tones of the hip-hop number Harlem shake. About six to seven years ago they were immensely popular on social media. And then there was no mention of TikTok yet.
More than 43,000 movies
But in 2020 the music app is more popular than ever. And now that Vegas and his brother Like Mike’s tour schedule looks rather blank, they too have discovered the possibilities of TikTok. “I’ve never been more productive than I have been in the past,” says Dimitri Vegas. “A lot of songs have been completed, but I also found time for other things: cycling, cooking and… making TikToks.”
And so Vegas and Like Mike launched their new song Do it Friday with accompanying TikTok challenge. Just under 24 hours later, both went viral: more than 43,300 TikTokkers sent their own videos and the song itself has already been played 60 million times. The movies start innocently, but turn into a wild party halfway through. Vegas’ own video has already been viewed more than 3.3 million times on Instagram. On YouTube, the official video clip reached no less than 10 million views in the past three days.
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