Double success for Düsseldorf University of Applied Sciences
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Design student wins against “fake news” with his idea
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HSD student Augustin Lose won the “New (s) comers Best” against “Fake News” with his design.
Photo: Heike Rost
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Düsseldorf Augustin Lose won first prize in the “New (s) comers Best” competition with his advertising campaign. His message captivates with its simplicity and clarity. The idea of an HSD student was also successful.
The most creative ad in the fight against “fake news” comes from Augustin Lose. That was decided by the Federal Association of Digital Publishers and Newspaper Publishers (BDVZ), which awarded the students from the Düsseldorf University of Applied Sciences the first prize in the “New (s) comers Best” competition for their “convincing idea, clear message and successful creative implementation”.
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The design student had designed the campaign in the summer semester with Professor Wilfried Korfmacher and sums the message in just a few words: “The alternative to alternative facts are facts”, it says in his draft, as the sender he names “The newspapers” , followed by the prompt “Remain critical.”
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Augustin Lose’s advertisement impresses with its clear lines.
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Foto: Augustin Lose
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In addition to the prize money of 3,000 euros, lots should be particularly pleased that their winning motif is now being published in major German newspapers and not ending up in a drawer. “During my bachelor’s degree in Kiel, I used to draw and illustrate in the classic way,” says the student, who comes from Halle an der Saale and is now doing his master’s degree in communication design in the advertising metropolis of Düsseldorf. “So far, I hadn’t even dealt with the concept or the text. From that point of view, the move to the Rhine really opened my eyes. “
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Loses professor is also enthusiastic. “I have the feeling that Augustin actually has a real talent as a copywriter. Maybe he’ll even make another career as a creative director, ”says Korfmacher, who is a member of the Art Directors Club for Germany. Loose success is remarkable, not only did it prevail in the competition against the strong competition of 109 teams who had developed a total of 163 motifs, but also against many professionals: The tender was also aimed at professional junior designers who work in the disciplines of text and Art Direction are already working.
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Christina Erz’s design made it onto the shortlist.
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Photo: Christina Erz
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Another HSD student was also successful: Christina Erz made it onto the shortlist with her design. “With her quote from the famous anti-AIDS campaign, she designed an extremely striking motif against fake news that was rightly put on the shortlist,” says Korfmacher enthusiastically. “Because only with serious journalism can we defend the basic right to freedom of expression and thus secure our democracy.” Better safe than sorry”.
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