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Demand will take off in the first quarter of 2020

In the first quarter of 2020, according to the market researchers from Strategy Analytics, the demand for smartwatches internationally increased overall by around 20% if you compare the same period in 2019. Almost 14 million smartwatches were delivered in the first quarter of this year. Apple continues to be the market leader with its Apple Watch.

In second place, Samsung makes itself comfortable, while Garmin has moved up to third place. But what does the increased demand for wearables result from? Strategy Analytics analysts believe that the corona virus has made people more sensitive to health issues. Many people have therefore bought a smartwatch to monitor their fitness or to track workouts.

Apple was able to deliver around 7.6 million units of its watches, which is even faster than average growth – 22.6%. It now holds 55.5% of the market share. Despite increased delivery volumes, Samsung’s market shares have dropped – from 14.9% to 13.9%. The situation is different at Garmin, which is now enjoying 8% instead of 7% of the market share and has also achieved the highest growth – 37.5% if you compare the first quarter of 2020 with the first quarter of 2019.

Strategy Analytics is expecting smartwatch shipments to plummet in the second quarter of 2020 because people are becoming more economical. Normalization could then occur in the second half of 2020. But you should definitely wait and see, because the topic COVID-19 is far from over.


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