Several companies no longer advertise on Facebook. Your reasoning: The network is not doing enough against fake news and hate comments. Now Facebook suddenly wants to mark questionable post – even that of US President Trump.
Facebook is changing its handling of questionable content. The company announced that it would mark contributions from politicians in the future if they violated the usage rules. This also applies to content that US President Donald Trump distributes on the social network.
Facebook had been criticized in the past few weeks because – unlike Twitter – it had left Trump’s untrue claims without comment. Twitter had started adding a link to Trump’s posts a few weeks ago if they weren’t true.
Honda and Unilever also no longer advertise
Facebook boss Mark Zuckerberg also criticized his own employees. Several companies had also announced that they would no longer advertise on Facebook. This boycott is now receiving significant support: The consumer goods giant Unilever and the carmaker Honda have announced that they will no longer advertise in the US on the online network and its subsidiary Instagram.
The boycott of the Unilever group affects not only Facebook, but also Twitter. The Dutch-British company justified the decision with the responsibility of the company in dealing with controversial contributions online – especially in view of the tense political atmosphere in the USA. Facebook and Twitter would have to do more, especially when it comes to hate comments and disparate posts during the US election campaign. After the announcement by the consumer goods company, Facebook and Twitter came under strong pressure on the stock exchange.
Call for US civil rights activists
Honda announced that it would no longer place ads on Facebook and Instagram in July to send a signal against “hate and racism”. Previously, several other companies, including the US mobile communications giant Verizon and the well-known outdoor brands The North Face and Patagonia, had joined the #StopHateForProfit initiative.
US civil rights organizations had called on companies to boycott Facebook last week. This is how the group is to be hit at a sensitive point – Facebook generates almost all of its sales with advertising revenue. The US wave of protests against racism and police violence has again flared up criticism of Facebook for carelessly handling controversial posts
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