The sports streaming platform Dazn will become the main player for Serie A from next season and at least until 2023/24. A hit scored thanks to the offer of 840 million per season for all 10 races per day (7 exclusively and 3 co-exclusive).
Interviewed by Gazzetta dello Sport, Veronica Diquattro (Executive Vice President Southern Europe at DAZN) revealed some previews on how the fruition of the event will change, from in-depth programs to any links from the studio.
«Alt. It is clear that we too will evolve and create ever richer informative moments. But knowing that our studio is the stadium. In recent years we have proved it», Diquattro underlined in a passage of the interview.
«We like to give subscribers the feeling of being in touch with the action. Inside the emotions. And we will continue like this. We have a great responsibility, we want to tell the Serie A in the best way. There will be a “Place Dazn”, but always with a fresh and young language. We will certainly never call it a studioHe added again.
The novelty will also require a “purchase campaign” for the platform: “Yes. Our team has made an incredible journey and we will continue to grow our talents, but we will also work for insert faces and above all new voices. And we will also address a lot to different sectors, not just sports».
Finally, on the methods of use: “Everyone will have the opportunity to discover the content they are most looking for, perhaps avoiding those that are less interesting to him. And he will be able to get more and more in touch with other fans and exchange opinions. Our watchwords are: interaction and involvementHe explained again.
«Nobody should feel just watching Dazn. Also because the interaction – Diquattro concluded – he won’t be alone with other fans. We are also studying the possibility of organize collective visions together with important people, influencers, as we have already done for the Super Bowl».