Dancing is often thought of as a hedonistic activity that provides a temporary disconnect from problems, but in reality You can dance thinking and, in fact, in the history of musical styles designed to shake bodies, there is no shortage of those that also aspired to shake consciences. For example, Electronic Body Music or EBM (a style that emerged in northern Europe in the 80s, characterized by strong electronic bases of industrial love and related to our traditional bakalao route) always showed great appreciation for ideological confrontation, with strategies like the appropriation of old propaganda videos or the sampling of political speeches. Abraxas, a project by a musician from Alcoy who calls himself Demian Abraxas, has much of an up-to-date heir to those approaches, both in sound and attitude, and in fact was presented in public last year with ‘Embrace Capitalism (Until It Strangles You) ‘(i.e. embrace capitalism until it strangles you), a theme oriented to “make the masses dance and then think about the messages that they have consciously or unconsciously absorbed during that very human, trivial and necessary activity of dancing in society.” Abraxas specify their intentions in a motto articulated with three imperatives (“dance, think, fight!”) And a ten-point manifesto where they express their willingness to use “the weapons and tools of capitalism to combat it.”
The lyrics of ‘Embrace Capitalism’, in English and recited by British vocalist Lesia Benett, compiles quotes from various figures of yesterday and today: scientist Albert Einstein, political commentator Thomas Friedman, musician Henry Rollins, filmmaker Michael Moore, trade unionist Daniel de Leon, actor Ian McKellen, and communist leader Fidel Castro. It is organized as a thesis and antithesis, with a first part that encourages embracing capitalism and a second that warns of the risk of strangulation that the title already announces. “Capitalism has brought with it progress, not only in production but also in knowledge. Be a capitalist. Believe in capitalism. Love capitalism. Be a capitalist, my friend. Believe in capitalism, sister. Love capitalism, bro. Become a capitalist, comrade. He rewards us for being brave, for being innovative and for thinking outside the box, ‘outside the box’, outside the fucking box. Embrace capitalism! Embrace capitalism! ”, Lesia exhorts in a ‘Blade Runner’ commercial tone over an obsessive EBM-style rhythmic machine.
Nothing is irreversible
A “now well …” leads to the second part. “Capitalism means that a few will do very well and that the others will serve those few. Capitalism attacks and destroys the best feelings of the human heart, ruthlessly sweeps away old traditions and ideas that oppose its progress, and exploits and corrupts what was once held sacred. Capitalism offers freedom, but, far from giving it to you, it enslaves you. It enslaves you, enslaves us. Embrace capitalism! Embrace the one who strangles you! ». In the end, the voice clarifies that “nothing in the world is irreversible, not even capitalism.” The song was reissued only fifteen days ago, this time in physical format with several remixes, including one that leaves the recitation a cappella.
‘Embrace Capitalism (Until It Strangles You)’ is accompanied by a video of harsh images (no, it is not suitable to see the work and yes, it can surely impress the most susceptible) directed by Juan Carlos Cembreros and starring the actress Miranda Diez. “It represents in a hyper-explicit way the degradation to which capitalism submits us with its subtle mechanisms, which we all embrace with supposed happiness. It reflects this concept in a young and beautiful woman who ends up destroyed and unhinged, because in our society young people are the most susceptible to capitalist deception and women, in particular, are at a disadvantage in the imbalance between genders ”, explains the text that accompanies the video clip, a paragraph that concludes with another triple exhortation: “Embrace capitalism, allow the exploitation of yourself and others, contemplate your own suicide.”