CD Projekt Red
CD Projekt RedReleased on December 10thThe game “Cyberpunk 2077” has sold 13 million copies and $ 780 million (about 80.7 billion yen) in 10 days after its release.
This is the number after deducting the number of returned goods (refunds) made by this date. Considering that it was reported that 8 million pre-orders were made, more than 5 million were sold just after the release.
Game publishers usually don’t want to be very honest about how much sales they make if they get messed up after the sale. The flashy advertising strategy fueled its pre-popularity, and while saying “the game is complete” at a fairly early stage, it was postponed several times, especially if it made players feel like a beta tester after its release … CDPR states that “the management has decided to disclose the number of units sold because it may affect investment-related decisions.”
The last sentence in the image above is the key one.
Essentially the disclosure was made to reassure investors that the game still had a record breaking launch despite the controversy.
13m sell through in one week still makes this one of the largest premium game launches ever
— Daniel Ahmad (@ZhugeEX) December 22, 2020
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SonyCanceled sales through PS StoreAfter that, the stock price of CDPR fell by 22%, and the market capitalization decreased by 1.8 billion dollars (about 186.3 billion yen). Investors have begun to consider proceedings, although some recovery has occurred since then. For CDPR, it may have been necessary to appeal to shareholders that “it is so profitable” in order to avoid developing a proceeding.
That said, game developers will continue to misunderstand that if you use a flashy advertising strategy to fuel your pre-popularity, you’ll get this much sales even if you launch an unfinished product. There is no guarantee that such a problem will not occur. That doesn’t seem to be good for players or the gaming industry.
By the way, looking at the sales of recent blockbuster games immediately after their release, Rockstar Games’ Red Dead Redemption 2 was $ 725 million in the first week of its release, and Call of Duty: Modern Warfare was released in 3 days. It has sold 100 million dollars. Although it is not possible to simply compare because the total number of days is different, it is clear that the scale of the business is very large.
source：CD Project
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