The number of people who stopped subscribing to the sports service is expressive; price has suffered a drop in recent days.
Many may think that the launch of Star+, that bet big on sports content, may have motivated reduction in value do Premiere. But a mere mistake, as the real reason is the COVID-19 pandemic. With the pause in football matches, the pay-per-view service for football matches lost 500,000 customers, a significant embezzlement in business revenue.
Now, the monthly price is R$59.90. The decrease also affects all services in which the channel is included, pay TVs, IPTVs and streaming. One example is Amazon Prime Video’s Prime Video Channels, which will also offer the service at a new price.
A Globoplay combo with Premiere also costs R$69.90 monthly. With the inclusion of Live Globo Channels, the value rises to R$89.90.
Mass Globe it still has an influence and has even recovered 250 thousand of the number of lost customers, after a campaign that was heavily publicized in various media, even with the old value. The reduction may reflect a more aggressive strategy to restore service revenue, which should never have been the same after the pandemic period.
SEE TOO:
–> Amazon Prime Video wins Premiere content (à la carte)
–> Globoplay releases TV Globo live to more regions
–> Grupo Globo recovers 100,000 subscribers on Premiere
The year 2021, for example, is a huge challenge for the group, as Premiere has not grown, even after arriving in services of streaming in general. Some even bet on a “soccer crisis”, since Ibope of broadcasts on open TV is also affected.
In addition, there is also the decentralization of sports broadcasting rights, which made many games lose the exclusivity of Grupo Globo.
With information from TV news
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