Cupra Born will unveil its production design shortly before the official premiere

The production model remains true to the first designs, just as the other Cupry will bet on an emotional and sporty character.

The el-Born electric car was introduced in 2019 under the Seat brand logo, but last year it was decided that it would eventually be sold under the brand name of the sports-oriented Cupra brand. The premiere of the electric model Cupra el-Born was then scheduled for this year, but until recently we did not know the exact date. But that is changing.

Yesterday, a video appeared on the official YouTube media channel of Seat and its subsidiary Cupra, in which Cupry design director Jorge Diez discusses five key features of the Cupra Born production model – that is, without “el”. So what can we look forward to?