The production model remains true to the first designs, just as the other Cupry will bet on an emotional and sporty character.
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The el-Born electric car was introduced in 2019 under the Seat brand logo, but last year it was decided that it would eventually be sold under the brand name of the sports-oriented Cupra brand. The premiere of the electric model Cupra el-Born was then scheduled for this year, but until recently we did not know the exact date. But that is changing.
Yesterday, a video appeared on the official YouTube media channel of Seat and its subsidiary Cupra, in which Cupry design director Jorge Diez discusses five key features of the Cupra Born production model – that is, without “el”. So what can we look forward to?
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It should be mentioned at the outset that Cupra Born simply cannot disguise its affinity with the Volkswagen ID.3. In fact, it is a VW ID.3 hatchback presented by the Spanish carmaker, which focuses more on “highly emotional” and sporty design.
Related to this is a significantly modified bow, which attracts attention especially with the new headlights. Their shape should be inspired by the human eye and give the car a clear and decisive character. Cupry’s designers have also redesigned the bumper and bet on more pronounced grilles, although we fear that most of them will be blinded anyway.
When viewed from the side, we can notice the characteristic shape of the VW ID.3, but Cupra gave it sharper and more pronounced lines. The sportiness is underlined by specific sill extensions or darkened C-pillars, which create the impression of a floating roof.
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For the first time, Cupra also offered a look at the rear parts of the Born model, which will attract the brand’s characteristic Coast to Coast lights with a light line across the fifth door and a distinctive diffuser in the bumper. Although we can only see a little of it in the video, according to Diez, it will also have a great influence on the car’s aerodynamics.
Unfortunately, there is not much to see from the interior, but Diez talks about the inspiration of the city of Barcelona, where Cupra is based, which should be reflected in the contrast and structure of the surfaces. In the video, shots appear, on which, for example, plastics with a specific structure are complemented by a characteristic bronze decor.
A quick glance at the steering wheel then reveals the presence of a button to change driving modes, as we are used to from Cupra. And sports seats with an integrated headrest should also be present.
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„We believe that electric cars can have some emotions and we need to have those emotions,“Diez mentions in the video. “You see a car, you fall in love and you just want to drive it. That is our task.“
And how Cupra’s designers and technicians succeeded in fulfilling this task will be known as early as May 25, when the first purely electric Cupra model should be introduced. Along with the complete disclosure of the design, we can expect the publication of specific technical parameters that we do not yet know. Most likely, however, they will match one of the versions of the VW ID.3 electric car.
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- Tags: alternative drives, Cupra, Editorial video, electric car, video
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