During the last weeks, Cruz Azul and its board of directors have been mired in serious management problems: its president, Guillermo Álvarez, has an arrest warrant and a red card from Interpol, and the Cooperative is experiencing an intense crisis, since there are many who they want to become the head of the club.
For the same reason, it is not ruled out that the current managers thought at some point that it is not a bad idea to sell the club, to improve the finances of the cement company and to separate the football team from any conflict derived from the problems of Billy Álvarez , as a possible disaffiliation from Liga MX.
However, experts in conversation with ESPN They assured that it is impossible for the franchise to be sold, and one of the main problems has to do with the fact that the cement company also bears the name of the club, and in case of selling the team, its new owners would have to continue paying the company. Cooperativa La Cruz Azul for sponsorship concepts.
“If the Cooperative decided to sell the club, it would be necessary to see if the name remains or if it is changed, because if the name remains, The company must continue to pay the new owners, because it would be a sponsorship agreement, if not, the team would have to be renamed, because even the cement company could say that they will no longer use that name and the team like Cruz Azul would disappear, we would have to find a new name “, explained Francisco San José, professor of sports marketing at the School of Sports Sciences, Universidad Anáhuac.
Considering, furthermore, that Cruz Azul does not have its own stadium or a sports city, but only a smaller sports venue (La Noria), the businessmen could rule out a possible purchase considering that there is no additional value to the club in addition to its staff and its fans. .
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