The Reel vs. The Real: When TV Dramas Meet Insurance

The insurance industry is finding itself increasingly portrayed in popular media,from television series to short films. but are these portrayals accurate? The recent drama, “A Good Life,” has ignited a debate, with some industry professionals claiming misrepresentation.

“A Good Life” Sparks Controversy

The drama “A Good Life,” featuring actress Sun Li, has become a focal point of discussion. The character Hu Manli, a “gold insurance sales” representative, has drawn criticism for actions that some real-life insurance agents deem unethical and unrealistic.

One especially contentious scene involves Hu Manli providing accident insurance to a non-relative without their knowledge for five consecutive years. Another involves pressuring the claims department to expedite a settlement. These scenarios have led to industry professionals feeling that the show is misrepresenting their work.

Artistic License vs. Reality

It’s not just “A Good Life.” Other shows, like “Natural Meets Reality,” have also faced criticism for their portrayal of insurance sales. The character played by Chen Shu in “Natural Meets Reality” was described as very “second,” indicating a lack of realism.

Even though artistic treatment can enhance the attractiveness and viewing of the plot, insurance companies and creators must clearly distinguish the boundaries between artistic creation and real life. Exaggerated plots and character settings should not mislead the audience’s true understanding of the insurance industry.

Jiang Han, a senior researcher at Pangu think Tank

Opportunities for Brand Upgrade

Despite the controversies, the insurance industry sees potential benefits in these media portrayals. Taibao Life Insurance, for example, launched its product “A Good Life” in conjunction with the broadcast of the TV series.

other companies, like those involved in the TV series “Hometown, Good goodbye” and the documentary “Peace to You,” are also using film and television to promote their brand and corporate image.

The Power of Storytelling

Film and television have the power to influence public perception. By embedding advertisements and integrating insurance concepts into storylines, companies can reach a broad audience in a subtle and engaging way.

Film and television dramas can improve the industry image thru character shaping and value transmission. Through the emotional narrative of film and television dramas, it can weaken the public’s prejudice against “utilitarian” insurance sales, and instead convey the industry positioning of “risk guardians.”

Li Chao, an insurance lawyer at Beijing Shaohe Mingdi Law Firm

This approach can reduce resistance to customary advertising and drive consumer demand through memorable plot points.

Navigating the Future: Authenticity and Value

The key to accomplished brand integration lies in balancing entertainment with authenticity. Future insurance-themed films and TV dramas should explore real industry challenges within a framework of compliance, rather than relying on sensationalized or illegal activities.

Only by realizing the dual balance between “entertainment value” and “social value” can we truly promote the long-term construction of the industry image.

Li chao, an insurance lawyer at Beijing Shaohe Mingdi Law Firm

From “Fast Money” to Long-Term Vision

The insurance industry is evolving. The days of “human favor policy” and “making quick money” are fading as the industry shifts towards professionalism and long-term value.

Recent regulations, such as the “Notice on Promoting the Reform of the Personal Marketing System in the Personal Insurance Industry,” aim to address issues like insufficient agent professionalism and unreasonable commission structures.

The Rise of Elite Agents

Leading life insurance companies are investing in improving the quality of their agent teams. this includes enhancing professional skills and building teams of wealth managers, health planners, and risk managers.

As the insurance market matures and consumers become more informed, the demands on insurance agents are increasing. Only those who can demonstrate expertise and provide comprehensive service will thrive in the long run.