Creator genius and cruel father

The Pin

February 24 2020, 11:55 am

Steve Jobs with Steve Wozniak during the early days of Apple (Photo by Justin Sullivan / Getty Images)

Steve Jobs, the creator of Apple, and one of the most important references in the world of technology, would turn 65 today. Jobs was born on February 24, 1955 in San Francisco, the result of the relationship of two young university students: Abdulfattah Jandali, a Syrian Muslim immigrant, who earned a doctorate in political science, and Joanne Carole Schieble, an American of Swiss and German descent.


The couple decided to give it up for adoption to Paul Jobs and Clara Hagopian. Jobs grew up with his adoptive sister Patty. When he grew up, he dedicated himself to looking for the other daughter his biological parents had: Mona Simpson.

As a child, Jobs was interested in technology. When he was just 12 years old, he joined a science club, the Hewlett-Packard Explorer Club, where the company’s engineers made technological news. In 1972 he entered Reed College in Portland, Oregon. He studied formally for six months and when he was no longer able to pay the fee, he continued to attend, but as a listener. So he stayed at the university for a year and a half.

The rise of Apple

Shortly after, he left the educational world to enter Atari, where he worked for a while in the development of the Breakout video game. But he did not stay long in the company. After a trip to India and a moment of introspection, he decided to quit that company. It was the beginning of a dream shared with his friend Wozniak, whom he had met at the Hewlett Packard science club. Thus, in 1976, Apple Computer Company emerged.

How did the name “Apple” come about? Jobs told his biographer, Walter Issacson, the idea came when he came back from a farm with apple trees (it should be remembered that Jobs worked for a while on a farm of this type, in Oregon) and it seemed that the name sounded “fun, vital and not intimidating at all. ”

On the other hand, the name “Apple” before Atari in the telephone list. One way to beat one of the technology companies that stood out at the time. This idea gives ground to the theory that says Jobs was inspired by Isaac Newton for the name of his company.

Steve Jobs, with his wife Laurene Powell Jobs (White House, Washington DC, USA – Oct 29, 1997)

Although the physicist appears in the first logo that the company had, which was designed by someone who was the protagonist of the first logo of the company, apparently that apple that inspired the law of gravity was not the concept behind the name of the Cupertino giant .

Beyond the anecdote behind the name, the truth is that the company did not delay in taking off. In 1982 Jobs was the cover of Time magazine: he was 26 years old and a fortune thanks to the success that the company had had when it began trading on the Stock Exchange, the previous year.

This was the first Apple logo

In the 80s personal computers began to prevail, and Apple decided to deepen this concept and in turn managed to stand out from its competitors: in 1984 it launched the Macintosh 128K, the first personal computer that used mouse, instead of command line and A graphical user interface.

His departure from Apple and the return

But as the company grew, problems with Apple’s leadership dome also grew. Tired of these conflicts and without many options, Jobs resigned from the company. Just returned to the company in 1997, where he held the position of CEO until August 24, 2011, when he died.

During this second stage at Apple, a lot of innovative products emerged such as the iPod, the iTunes store and the first iPhone, which undoubtedly marked a before and after in the world of mobile devices.

The time that was outside Apple was spent exploring other items, also linked to technology. In 1986, he bought the company The Graphics Group, then known as Pixar. He made several agreements with Disney to produce animated films such as Finding Nemo or Toy Story, until in 2006 Disney acquired Pixar for 7.4 billion dollars. Jobs remained with 7% and thus became the largest shareholder of the company.

In the period that was outside Apple, he also founded the company NeXt Computer, which produced the computer that bore the company’s name and was known as The Cube. Although it was not characterized by its popularity, it became known because it was one of the teams that used Tim Berners Lee as an internet server.

The dark side of Jobs

Steve Jobs with his eldest daughter, Lisa, with whom he had a difficult relationship.

Lisa Brennan, the oldest daughter of Steve Jobs, published, two years ago, the book Small Fry, which describes the conflictive relationship she had with her father. In the text he describes anecdotes that show him cold, little affectionate and irresponsible.

In the book he says that at the beginning he refused to recognize her as a daughter. Steve Jobs was 23 when Lisa was born as a result of her relationship with Chrisann Brennan. Although he witnessed the birth and helped give him his name, he denied his paternity for years. Thanks to a DNA test and forced by justice, Jobs finally recognized the girl when she was 7 years old.

Lisa Brennan is the daughter of Steve Jobs and Chrisann Brennan (Brigitte Lacombe / Grove Press)

In addition, in a new interview with The New York Times, Lisa revealed that Steve Jobs forced her to witness an intimate scene with her stepmother when she was 9 years old. As he related, Jobs hugged his wife, Laurene Powell Jobs in front of the family, “and moved his hands to his breasts and along his legs while groaning in an exaggerated manner.” When Brennan-Jobs tried to retire her father forced her to stay in the room and had no choice but to look the other way to avoid witnessing such interaction: “Stay here. This is a family moment and it is important that you are part of the family, ”Lisa recalled.

In the book he tells several anecdotes that show what petty he could be with her. In this regard, he said he hastened to recognize it before Apple was publicly traded, to pay less support. “In 1980, when I was two years old, the San Mateo County Prosecutor’s Office in California sued my father to pay child support. The state wanted him to pay the support and return the social security payments [que la madre había recibido para la niña]. (…) My father responded by denying his paternity and swore in an official testimony that he was sterile (…) A DNA test was ordered. (…) The odds that we were linked were the highest according to what could be measured then, 94.4 percent. (…) The case was terminated on December 8, 1980, at the insistence of my father’s lawyers to close it, without my mother understanding why a cause that had been delayed for months now led to a hasty end. Four days later Apple began to be publicly traded and overnight my father was worth more than USD 200 million. ”

Lisa Brennan Jobs with her mother (Grove Press /

In the text he also says that he refused to pay him the last year of studies at Harvard University, even knowing that they would not give him a scholarship because he was the daughter of a person with high purchasing power. There are several stories that account for a hostile personality and tyrant, as when he demanded that, to move in with him and the family he had formed with Powell, he had to stop seeing his mother for six months. This happened after the birth of his son Reed, with his wife Laurene.

“If you choose to live with us, I would like you to promise me that you will not see your mother for six months. You need to really try, ”he said. It wouldn’t work if I came and went, it wouldn’t happen. He had decided that a total break would be the right way; My mother disagreed, but those were his terms. (…) “Otherwise,” he said, “I withdraw the offer.”

Despite the abuse and all the traumatic situations she lived, Lisa accompanied her father until her last days, hoping to be able to bond in a healthier way, something that, as she made clear in her book did not happen.

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