Crawford-Canelo Bout Delivers Record Numbers for Netflix Boxing Debut
Las Vegas, Nevada – The Terence Crawford vs.Canelo Álvarez boxing match, streamed live on Netflix, has proven a massive viewership draw, generating record-breaking revenue and attendance figures and signaling a perhaps transformative moment for the sport’s broadcasting landscape. The event, featuring Crawford’s victory over Álvarez, showcased the drawing power of top-tier boxing and the appeal of Netflix as a new platform for major combat sports events.
The bout at Las Vegas’ Allegiant Stadium generated a gate receipt of $47 million,the third-highest in boxing history,and the highest achieved without the participation of floyd Mayweather Jr. A crowd of 72,000 spectators filled the venue, establishing a new US record for boxing attendance. Crawford, having previously defeated Dmitry Bivol and Amir Khan, leveraged a strong fanbase, particularly within his Mexican community, to contribute to the event’s success.
This landmark event represents a significant win for Zuffa Boxing, a venture formed through a partnership between TKO Group and Saudi Arabian events company Sela. As Zuffa Boxing’s inaugural event, the Crawford-Canelo fight’s success underscores the potential of the new organization to reshape boxing promotion and distribution. The prominent presence of Turki Alalshikh,Zuffa Boxing’s co-founder and chair of Saudi Arabia’s General Entertainment Authority,hints at future events potentially being staged in the Middle East. Dana White,Zuffa Boxing’s chief executive,is expected to implement promotional strategies mirroring those utilized by the UFC.
