The cosmetics company closed its Facebook, Instagram, TikTok and Snapchat accounts worldwide on Friday, raising concerns about the damage caused by social media following the revelations by Facebook whistleblower Frances Haugen.
“Just as evidence against climate change has been ignored and played down for decades, concerns about the serious impact of social media are now largely ignored,” the company said in its press release earlier this week.
The British cosmetics group Lush closed many of its social media accounts on Black Friday.
Lush cited the Facebook whistleblower’s revelations that social media damage is being ignored.
But CEO Mark Constantine actually accepted this compromise.
“I’m happy to lose £ 10 million by quitting Facebook,” he told the Guardian, referring to the money ($ 13.3 million) he expects the company to get by closing its accounts could lose.
According to The Guardian, Lush’s Facebook and Instagram accounts had a combined 10.6 million followers.
“We tightened during the Covid era, it won’t destroy us,” Constantine told Der Wächter, adding that, given Meta’s own research into the negative effects of Instagram on the mental health of teenage girls, Lush was “no choice” have.
“We’re talking about suicide here, not stains or whether someone should dye their hair blonde,” Constantine continued, telling The Guardian, “How could we possibly suggest that we are a caring business when we look at this and we do it does not matter? ? “
Lush has taken a public stance on various social issues in recent years, previously leaving Facebook and Instagram in 2019 because it was “tired of struggling with algorithms, even though it eventually returned to the platforms.
Lush is not alone with this: many major advertisers boycotted Meta’s Facebook and Instagram platforms in 2020 after the police death of George Floyd, only to return months later.
But Lush said it was determined to stay away from social media this time around.
“We didn’t do it as a PR gag, we did it for real reasons,” Constantine told Der Wächter, adding that if the brand reversed he would be “a mockery”.
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