Coronavirus: Hotel companies win with certifiers and insurers to attract clients

Tourists in horse carriages during a walk around the Cathedral of Seville.

Hotel chains seek to reinforce the perception of security in their facilities, for which they have had the support of international certifiers, and complete their offer with innovative medical services, a niche that is also being joined by insurers with new coverage related to Covid -19.

In some cases it is the insurance companies themselves that offer this type of coverage by themselves and in others, it is the hotels that have sought alliances with health insurance to provide this new service.

Barcel and Aon

This same Friday, Barcel announced an agreement with the insurance company Aon to offer free telemedicine services (general, family, pediatric and dermatology medicine) to clients who make a reservation for this summer at any of its hotels in Spain through your website.

To use it, you must be registered in the telemedicine platform that Barcel has developed together with Aon and Openhealth, and that will allow you to offer personalized health care online or by phone 365 days a year and in five languages: Spanish, Catalan, English , French and German.

Barcel had already launched its We Care About You program, the postcovid-19 plan of measures designed to offer maximum safety and hygiene in its hotels.

Europe Assistance

Europ Assistance Spain covers the covid-19 in all its travel insurance, both assistance and cancellation, since June 17, with the same treatment as any other illness.

Thus, the trip may be canceled in the event that the insured is ill with covid and cannot travel. The company will also cover the insured in the event that a family member contracts the disease and if the contagion occurs once the trip has started.


The Ibizan group Palladium Hotel Group offers its clients free insurance that covers any contingency (medical expenses, hospitalization, transfers and length of stay) directly related to the covid-19 in a policy designed by InterMundial with the support of Europ Assistance.

At the same time, it has teamed up with SGS, the world leader in the sector, to certify its new protocol that includes improvements in the safety, quality, hygiene and health standards of all the properties of the chain at a global level.

Hospes and Quiron

The Hospes boutique hotel chain also opens in July with all its spaces equipped with the security measures established by the Spanish Institute for Tourism Quality (ICTE) and with an “advantageous”, according to the company, health coverage for its clients offered by the Quirnsalud Hospitality service, which can be in person or by phone.

Hopes also highlights that he is working towards the “covid-19 Hygiene Response” Certificate, approved by Preverisk, for which an audit with five control phases is necessary.


In the case of Meli, Bureau Veritas has certified the system for the management of preventive measures against covid-19 at the opening of its hotels and is already testing its “Stay Safe With Melia” program with the implementation of the new security features.

NH collaborates with SGS in the implementation of a protocol for measurements and diagnostics. Under the “Feel safe at NH” concept, the company is applying its new plan of measures against the health crisis to preserve the health and safety of travelers and employees.

For its part, Hesperia has established internal protocols and guidelines for good cleaning and disinfection practices for all its hotels and restaurants within the framework of its “Stay safe” program to guarantee compliance with all safety, hygiene and quality requirements.

In designing these protocols, Hesperia has had its partner in hygiene solutions for the hotel sector Diversey, with high-level European and world certifications.

The Marriot Group -of which the Spanish AC is a part- is implementing a multidimensional platform to raise its cleaning standards and hospitality standards in each of its hotels to meet new health and safety requirements.

Paradores has taken advantage of the months of closure to reinforce its hygiene and safety protocols in order to become the safest tourist destination.

All Riu hotels will have the safety and health protocols defined in the manual for the postcovid hotel, defined in collaboration with the consulting firm Preverisk.

Accor hotels – with brands such as Novotel, Mercure or Ibis – work with the inspection, verification and certification company Bureau Veritas in hygiene protocols, audited by external professionals, an unavoidable step in order to receive the “Allsafe” seal.

Be Live Hotels, from Globalia, has reinforced its safety and hygiene measures in the opening of its establishments from July with its “BeSafe” program.

Vincci Hotels has developed its own label, “Vince Care”, within the framework of its action plan to protect against covid-19, which seeks a balance between sanitary security measures and the well-being and expectations of customers.

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