Jakarta, Selular.ID – Realme has now surpassed 100 million global sales, and is the fastest growing mobile brand in the world, according to Strategy Analytics. And the Chinese smartphone manufacturer believes it can reach the 200 million sales target faster by 2022.
Madhav Sheth, as Vice President of Realme as well as CEO of Realme India and Europe, said that 2021 will be a defining year globally.
“In India, our goal is to be the Top 2 smartphone brand, and the No. 1 in the online market. In Europe, we are already Top 3 in Poland and targeting Top 1 in the next year and a half. In Italy, we are already in the Top 5 in Q2, 2021, according to Canalys.”
Realme’s strategy to continue to be at the forefront will be through building a smart, connected and trendy lifestyle ecosystem for young people.
“As part of our 1+5+T strategy, we recently expanded our AIOT portfolio with the Realme Book (Slim), and today we are excited to bring you the best experience possible with the slimmest Realme Pad in its segment. Be it professionals who work remotely, or students who study online,” explained Madhav.
Prior to that, Realme had also started with a smart wearable portfolio. “We also plan to present unique and disruptive Realme TechLife products such as robotic vacuum cleaners, TV sticks, and so on. At least one more 5G product is ready to launch in the next quarter. Look forward to more surprises,” he said.
Meanwhile in an interview, Palson Yi, explained that of the 100 million sales achievements globally, the largest users are in India. While in Indonesia there are more than 11 million users.
Then Realme’s AIoT product sales are selling well in the country, based on Palson’s statement, there are 193% in the January to August 2021 period. The data from Realme’s recording is the result of a comparison from January-August 2020.
AIoT product sales growth per quarter increased by 1377% during the first quarter of 2020 to the second quarter of 2021. Realme also has ambitions to increase sales of more AIoT products by the end of the 3rd quarter of this year.