Home » News » Content marketing pioneer and C3 founder Lukas Kircher live at DIGITAL INNOVATION SESSION

Content marketing pioneer and C3 founder Lukas Kircher live at DIGITAL INNOVATION SESSION


The COPE Content Performance Group offers a unique opportunity and is waiting for you at its online event on January 27th. with one of the most experienced content marketers. Register now!

Vienna / Graz (OTS) The topic of the first DIGITAL INNOVATION SESSION this year will be “Corporate communication reloaded – how a brand newsroom simplifies your work”. The event promises concentrated information and insights for the marketing and communication department of tomorrow. Because with Lukas Kircher, the man of the first hour of content marketing in the German-speaking area, and Nicola Dietrich, Chief Strategy Officer of the COPE Group, two long-standing and experienced content marketing specialists speak. The COPE Content Performance Group (formerly styria digital one & Styria Content Creation) is thus continuing its established DIGITAL INNOVATION SESSIONS this year in order to optimally support customers, partners and interested parties in the digital transformation.

Lukas Kircher, Founder of one of the most successful content marketing agencies in Germany, C3 Creative Code and Content, will show in his lecture how it is possible to combine all communication channels efficiently and purposefully in order to achieve the strategic corporate goals:

“The design of a brand newsroom for a company is the design of a new, strategic process for all communication activities of a brand. How do I manage to open the right topics at the right time in all communication channels? That can only succeed if companies are closer to the customer again, show curiosity for the people behind the customers and build agile organizations that get away from the campaign thinking of communication. “

Lukas Kircher

The second keynote speech comes from Nicola Dietrich, Member of the management of the COPE Content Performance Group. She will give suggestions and recommendations on how to create always-on relevant content, address customer pain points and show how brand reach can be maximized:

“The multitude of possibilities that digital communication offers us requires clarity in prioritization, processes and partners. Small and large teams are faced with these challenges – regardless of how much and how often there is to be communication or under what conditions. Today, a strategy must not only make it clear to whom, where and what content is being communicated, but must also create a framework that examines processes and includes internal and external stakeholders. Only in this way is it possible to make the strategy implementable, identify quick wins and ensure that a measurable contribution to the corporate goal can be made with every measure. “

Nicola Dietrich

Appointment notice:

The next DIGITAL INNOVATION SESSION will take place on Wednesday, January 27th, at 9 am – via “Corporate communication reloaded – how a brand newsroom simplifies your work”. A special highlight is the keynote by content marketing pioneer Lukas Kircher (C3). The event will be carried out as an online event.

Registration is here until January 25, 2021 possible.

Inquiries & contact:

Mag. Julia Warnick-Kolar, julia.warnick-kolar@copegroup.com, +43 676 871 970 280
Miriam Feichtinger, MA, miriam.feichtinger@copegroup.com, +43 664 881 407 27
Hainburger Strasse 33, 1030 Vienna, copegroup.com

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