Consumer Behavior Survey 2022
In recent years, many changes have taken place in the world. These changes will certainly affect the market. Regardless of any industry, technology is advancing rapidly. Covid-19 epidemic crisis Adapting more to work from home These factors make the way of life. how the company operates and the management of resources around the world has changed in every aspect.
Investment Science Invites Consumer Behavior Surveys Through Corporate Research PricewaterhouseCoopers Also known as PWC, it is one of the four largest auditing firms in the world.
Starting from the big picture, factors such as inflation, supply chain problems Awareness of the environment, society and good governance Furthermore, concerns about the economic downturn made what was found more There are not many products in stock of each company. We can see it in department stores. People line up to buy products. also for online stores. Most stores take longer to deliver. Because there aren’t many products in stock.
meanwhile Supply chains are also affected by changing consumer behavior. Consumers tend to find products through online channels. with many sources The online showcase clearly indicates the price of a product with this functionality. Therefore, there are more comparisons before making a purchase from the buyer.
Also, as technology continues to advance until the creation of innovations such as virtual reality or the virtual world. This research also found that People order through the virtual world experience. especially expensive luxury goods
Consumers’ awareness of the environment, society and good governance has also increased significantly. We will see more and more large companies starting to work on this issue. An annual report is presented. Organize social activities Consumers are increasingly buying from companies that value transparency. and beneficial to society Therefore, the competition to be a model company is getting higher as well.
Another big concern for consumers is cybersecurity due to the fact that most people now pay more attention to privacy. Be wary of allowing or preventing the Platform from accessing certain personal data. Therefore, companies that promote their products and services as cyber-safe is one of the reasons why consumers choose to use their services.
Consequently, all these factors lead to different trends in the consumption of goods and services: inflation, online shopping Advancement of technology Awareness of the impact of business on society and cybersecurity concerns These can be easily summarized as the main drivers driving consumers to decide to pay or not to pay where their wallets are.
Knowing this, businesses must adapt to the direction consumers choose to buy. Because companies have to continually adapt over the centuries. It could cause a delay in your business. I can’t keep up with trends and miss the opportunity to compete with competitors
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refer
PWC, consumers respond to waves of disruption, recovered from https://www.pwc.com/gx/en/industries/consumer-markets/consumer-insights-survey.html
Last update on: October 10, 2022
