excelia Business School Students Deliver Actionable Marketing Strategies to Crédit Agricole in Real-World Consultancy Project
La Rochelle, France – Master of Science (MSC) digital Marketing students at Excelia Business School have completed a consultancy project for Crédit Agricole Charente-Maritime Deux-Sèvres, delivering innovative recommendations aimed at strengthening the bank’s engagement with younger generations. The project, a cornerstone of Excelia’s pedagogy, provided students with a professional immersion experience mirroring the demands of the business world - including deadlines, specific requirements, and client presentations.
Students began by auditing crédit Agricole’s current strategy, analyzing customer behavior and the performance of existing initiatives.Based on their findings, teams developed recommendations encompassing optimization of existing channels, the creation of personalized customer experiences, and the design of a comprehensive marketing funnel – from initial finding to customer loyalty.
“The company welcomed the relevance of the proposals and the quality of the analysis,” excelia stated in a recent announcement, confirming the value of entrusting such missions to students capable of “thinking and acting as young professionals.”
The Consultancy Project exemplifies Excelia Business School’s commitment to bridging the gap between theory and practice. The school views these collaborations as a “real springboard” for students, allowing them to test skills, understand market expectations, and build their resumes with concrete experience. For partner companies like Crédit Agricole, it offers a fresh outlook, original ideas, and access to promising talent.
“This type of partnership… reflects the vision of Excelia Business School: be more than a school, an actor in innovation and co-creation with the professional world,” the school stated. Excelia aims to train the digital marketing experts of tomorrow through a pedagogy “resolutely anchored in reality.”
Further details about the MSC Digital Marketing program at Excelia Business School can be found at https://www.excelia-group.fr/nos-formations/excelia-business-school/msc-digital-marketing-bac5.A video documenting the project is also available.
