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“Colorful Summer Tour in Xianyang” 2023: A Feast of Mountains, Rivers, and Cultural Delights

“Colorful Summer Tour in Xianyang” 2023 Xianyang Tourism Season Kicks Off

On the evening of June 21, the launching ceremony of the “Colorful Summer Tour in Xianyang” 2023 Xianyang Tourism Season series took place at the Uni-President Square of Xianyang Lake Scenic Area. Co-sponsored by the Publicity Department of the CPC Xianyang Municipal Committee and the Xianyang Municipal Bureau of Culture and Tourism, the event aims to promote Xianyang’s cultural tourism industry and enhance the city’s brand image.

During the ceremony, a total of 75 tourism season series activities and 6 high-quality tourism routes were announced. The organizers extended a warm invitation to guests and tourism enthusiasts, encouraging them to experience the romantic journey of mountains and rivers, explore beautiful scenic spots, and enjoy the colorful summer in Xianyang.

Following the ceremony, Qindu District, Weicheng District, Xianyang Lake Scenic Area, Zhengguoqu Scenic Area, and Luyeyuan Resort showcased their summer tourism activities, attracting a large number of visitors. The cultural and tourism enterprises also exhibited their meticulously crafted products, which were well-received by the citizens. The event brought a wave of quality selection and popularity to the launching ceremony, with numerous businessmen coming to consult and negotiate.

The highlight of the evening was a drone performance, where 300 drones took to the sky, creating a stunning display of lights and images. The night sky of Xianyang Lake was transformed into a canvas, showcasing iconic landmarks such as “I love Xianyang,” “Qin Xianyang Palace,” “Gudu Corridor Bridge,” “Xianyang Cultural Tourism,” “Q Version of Qin Shihuang,” and “Huitong Noodles.” The audience was treated to a feast of light and shadow, blending technology and culture.

The “Visiting Xianyang in Colorful Summer” 2023 Xianyang tourism season series is a carefully planned event following the success of “Futu welcomes the new spring and warms Xianyang” and “Meet Xianyang with the spring.” Its purpose is to create the “2023 Xianyang Tourism Season” cultural tourism brand, enrich the supply of summer cultural tourism products, and meet the needs of the general public and tourists during the summer season. The event is expected to promote the high-quality development of Xianyang’s cultural tourism industry and expand the influence of the cultural tourism brand.

The series of activities for this tourism season will run from June to September. The program includes various competitions such as the “Xianyang on Douyin” short video challenge, the “Xianyang under the pen” essay competition, and the photography competition “Xianyang in the lens.” Additionally, there will be summer leisure travel, parent-child research activities, traditional cultural experiences, historical and cultural exhibitions, and trendy activities highly respected by young people. These activities aim to highlight the unique characteristics of Xianyang’s summer tourism and showcase the city’s natural landscape, cultural performances, intangible cultural heritage products, and ecological summer resorts.

The launching ceremony of the “Colorful Summer Tour in Xianyang” 2023 Xianyang Tourism Season series marks an important milestone in the development of Xianyang’s cultural tourism industry. It is expected to attract more tourists and further establish Xianyang as a top cultural tourism destination.

Source: Xi’an News Network
Editor: Zhang Fen
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What are some of the cultural and tourism events happening in Xianyang during the summer season?

Yang,” and “Terracotta Warriors”. The audience was enthralled by the beautiful spectacle and expressed their deep admiration for the city’s rich cultural heritage.

In addition to the series of activities and routes, Xianyang will also host a variety of cultural and tourism events throughout the summer season. These include traditional cultural festivals, local food showcases, and music and dance performances, providing a diverse range of experiences for both locals and visitors.

The Xianyang Tourism Season is not only a celebration of the city’s cultural heritage and natural beauty but also a platform for economic development. By promoting tourism, Xianyang aims to boost its local economy, create employment opportunities, and improve the quality of life for its residents.

With its rich historical background and picturesque landscapes, Xianyang is an ideal destination for tourists seeking an immersive cultural experience. From exploring ancient ruins to indulging in local cuisines, visitors can expect a vibrant and unforgettable summer in Xianyang.

As the “Colorful Summer Tour in Xianyang” 2023 Xianyang Tourism Season kicks off, locals and visitors are invited to embark on a journey filled with excitement, beauty, and cultural significance. With a wide range of activities and attractions to explore, Xianyang promises a memorable summer experience for all. So come and discover the vibrant colors of Xianyang this summer season!

1 thought on ““Colorful Summer Tour in Xianyang” 2023: A Feast of Mountains, Rivers, and Cultural Delights”

  1. This article truly captures the essence of Xianyang’s vibrant summer experience. From stunning landscapes to rich cultural treasures, this tour promises an unforgettable adventure that will leave travelers in awe. Surely, 2023 will be a year of endless colors, beauty, and delightful memories in Xianyang.


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