(CNN) — Coca-Cola said Friday that it is suspending all advertising on social media “for at least 30 days” beginning in July.
The announcement corresponds to the most recent consumer company leaving Facebook in the middle of a boycott by his handling of hate speech and disinformation.
“We will take this time to reevaluate our advertising standards and policies to determine if internal reviews are needed and what else can we expect from our social media partners to rid the platforms of hate, violence and inappropriate content,” the company said in a statement. .
“We will let them know that we expect more accountability, action and transparency from them.”
Shares of Facebook and Twitter fell more than 7% in mid-day trading on Friday after Unilever said it would withdraw its advertising from social media companies for the rest of the year.
Facebook will ban ads that use scapegoats, immigrants, racial groups or other groups as part of a broader offensive against hate speech, chief executive said Friday. Mark Zuckerberg.
The politics expanded will ban ads claiming these groups are a threat, Zuckerberg said in a live broadcast on Friday. The new policy will also ban negative announcements about immigrants or asylum seekers.
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