Co-op Live Revolutionizes Ticket Buying with Ticketmaster’s Virtual Venue
Manchester’s Co-op Live arena is now the first venue outside of North America to implement Ticketmaster’s Virtual Venue,a cutting-edge 3D tool that allows fans to preview their seat views before purchasing tickets. This innovative technology promises to transform the ticket-buying experience, giving fans unprecedented control and confidence in their selections.
Virtual venue: A Game-Changer for Concertgoers
Virtual Venue provides a simulated 360-degree view from every seat in the arena, accessible on both mobile and desktop platforms.This allows potential ticket buyers to compare sightlines and make informed decisions based on their preferences. According to Statista, 72% of live event attendees consider seat view an important factor when purchasing tickets [1].
Did You Know? Virtual reality (VR) in the ticketing industry is projected to reach $1.4 billion by 2027, showcasing the growing demand for immersive experiences [2].
Co-op Live Leads the Way in Fan Experience
Guy Dunstan, Senior Vice President and General Manager of Co-op Live, emphasized the arena’s commitment to enhancing the fan experience. “launching Virtual Venue is another big step forward,” Dunstan stated. “This technology gives fans the power to choose their perfect seat with total confidence and helps us showcase everything the arena has to offer.”
Andrew Parsons, Managing Director of Ticketmaster UK, echoed this sentiment, highlighting the combination of 3D views, seamless ticketing integration, and user experience. “launching with Co-op Live sets a new standard for live entertainment and reinforces our shared commitment to putting fans first,” Parsons said.
The Future of Ticketing is hear
The implementation of Virtual Venue at co-op Live marks a significant milestone in the evolution of the ticketing industry. By providing fans with a realistic preview of their seat views, this technology empowers them to make more informed decisions and enhances their overall experience. As other venues adopt similar technologies, the future of ticketing promises to be more transparent, user-pleasant, and immersive.
Pro Tip: Check the venue’s website for a Virtual Venue demo before tickets go on sale to familiarize yourself with the tool and plan your seat selection strategy.
Virtual Venue: Key Features
| Feature | Description |
|---|---|
| 360-Degree Views | Simulates views from every seat in the arena. |
| Mobile and Desktop Access | Accessible on both mobile and desktop devices. |
| Seamless Ticketing Integration | Integrates directly with Ticketmaster’s ticketing platform. |
| Informed Decision-Making | Empowers fans to choose seats based on their preferences. |
How does Virtual Venue compare to customary seat maps?
Traditional seat maps offer a 2D depiction of the venue, while Virtual Venue provides a 3D, 360-degree view from each seat. This allows for a much more accurate and immersive preview of the concert experience.
What impact will Virtual Venue have on ticket sales?
By increasing openness and confidence in seat selection, Virtual Venue is expected to drive ticket sales and improve customer satisfaction.
Evergreen Insights: The Evolution of Ticketing Technology
The ticketing industry has undergone a significant conversion in recent decades, driven by technological advancements and changing consumer expectations. From traditional box offices to online platforms and now immersive virtual experiences, the evolution of ticketing reflects a broader trend towards personalization, convenience, and transparency.
The introduction of online ticketing platforms in the late 1990s revolutionized the industry, allowing fans to purchase tickets from the comfort of their homes. Mobile ticketing further enhanced convenience,enabling users to access and manage their tickets on their smartphones. Virtual Venue represents the next frontier in ticketing technology, offering a level of immersion and control that was previously unimaginable.
Frequently Asked Questions About Virtual Venue
- What is Ticketmaster’s Virtual Venue?
- Ticketmaster’s Virtual Venue is a 3D tool that allows fans to preview the view from any seat in an arena before purchasing tickets. It simulates 360-degree views on both mobile and desktop devices, helping fans make informed decisions.
- Where has Virtual Venue been implemented?
- Virtual Venue was initially offered in North America.Co-op Live in the UK marks the first implementation of this technology in a European arena.
- How does Virtual Venue enhance the fan experience?
- Virtual Venue enhances the fan experience by providing a realistic preview of seat views,allowing fans to choose their preferred location with confidence. This helps showcase the arena’s offerings and premium spaces.
- Who benefits from using Virtual Venue?
- Both fans and venues benefit from Virtual Venue. Fans gain the ability to select seats based on their preferred view, while venues can showcase their arena and premium spaces more effectively.
- What are the key features of Ticketmaster’s Virtual Venue?
- Key features of Virtual venue include 3D views, seamless ticketing integration, and an intuitive user experience. It provides 360-degree simulations from every seat, accessible on mobile and desktop devices.
- Why is Co-op live the first European arena to launch Virtual Venue?
- Co-op Live is committed to enhancing the fan experience and views Virtual Venue as a significant step forward. Their partnership with Ticketmaster and dedication to innovation made them the ideal first European arena to implement the technology.
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