The employees of the Renault / Nissan / Mitsubishi alliance expect the end of the month to be unsettled and with great fear. Reason: next week from May 27th to 29th, the three brands will present their new strategy for their alliance as well as the medium-term and global restructuring plans. If there is nothing official to learn about it, well-informed sources know that these could be dramatic.
Because not only since the Corona crisis, the alliance partners Renault, Nissan and Mitsubishi have been under tremendous pressure. The current numbers are miserable. Renault recorded a net loss of the equivalent of CHF 160 million last year. Nissan expects a loss for the 2019/20 fiscal year (expired at the end of March) for the first time since 1999 and therefore plans to save almost CHF 3 billion annually in the future. And Mitsubishi also had to announce a 89 percent (!) Decline in operating profit for 2019/20. The stock market prices fell accordingly.
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Out of Espace, Scenic and Talisman
In response to these problems, the three companies will present their billion-dollar austerity programs next week. Nothing seems sacred. At Renault, for example, the popular models Espace, Scenic and Talisman should be removed from the model range without replacement. For this purpose, Renault should in future lead the development of Allianz electric vehicles.
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Nissan closes factory in Spain
Nissan plans to cut global production capacity by 20 percent because recently the average capacity utilization of the factories was only around 65 percent. From a European perspective, the most drastic measure is likely to be the closure of the production plant in Barcelona (Spain). Last year, around 55,000 Nissan were built there with a capacity for 200,000 vehicles – primarily the Navara pickup and the electric version of the NV200 van. These are now to be built at Renault in France in the future.
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Datsun disappears again
In addition, the Japanese want their brand Datsun reactivated seven years ago and established in Asia and Russia as a cheap brand to disappear. It would be the second time after 1986 that the Datsun sub-brand disappeared from the market. The high marketing and sales costs for a brand of one’s own would no longer pay off after the Corona crisis, according to Nissan.
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