Home » News » Chopard opens a new boutique on 5th Avenue in New York.

Chopard opens a new boutique on 5th Avenue in New York.

The Swiss watch and jewelery maison has just inaugurated its New York flagship: a huge storefront located on 5th Avenue in the luxurious and legendary Crown Building.

A new address in the temple of New York luxury.

After 15 years on Madison Avenue, Chopard a new address is proposed: Fifth Avenue. The Swiss house has just inaugurated this new flagship located, very exactly, at number 730. It has settled in the heart of the Crown Palaceprestigious skyscraper which also houses the Aman Hotel and which was designed by architects Warren and Wetmore, known for having designed the legendary Grand Central Terminal station in New York.

“This opening has a symbolic value for Chopard and my family. The Crown Building was completed in 1921, the year Karl Scheufele II, my grandfather, arrived in New York to work there as a goldsmith. A century later, the Maison Chopard continues to write its history with the United States through this new emblematic boutique.”said Karl-Friedrich Scheufele, co-president of Chopard.

An equally strategic location for the jewelery maison you intend “be part of the frenetic activity of New York life”, according to the official press release. It is above all a passage to the temple of luxury: from now on the new neighbors of Chopard New York are called Prada, Bergdorf Goodman, tiffany&coBulgari or Louis Vuitton.

Chopard cultivates its image as a creative home

This new flagship invites visitors to enjoy a true Chopard experience. On the ground floor, they can discover the brand’s emblematic watch and jewelery collections. Downstairs he will be invited to the “Gentlemen’s Lounge”, which houses all men’s timepieces.

And to make the place even more exceptional, Chopard has created a series of original creations. Thus there are two limited series of Happy Sport watches with a mobile apple in the center of the dial, a nod to the one nicknamed the Big Apple, but also a necklace set with a diamond of over 100 carats which highlights by highlighting, again, a pendant shaped like an apple.

If the opening night on December 5th brought together the biggest celebrities such as Uma Thurman, Katie Holmes, Pete Davidson and Olivia Palermo, it is precisely the impact on the New York clientele that Chopard intends to examine in the coming months.

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