Financial communityCash Market place Information On August 17, Chongqing Beer unveiled its 2022 Semi-Once-a-year Report. In accordance to the money report, in the very first 50 % of this year, the firm accomplished functioning cash flow of 7.936 billion yuan, a year-in excess of-yr improve. 11.16% internet income of 728 million yuan, a 12 months-over-calendar year increase of 16.93%.
For the duration of the reporting period, Chongqing Beer reached a beer revenue quantity of 1,648,400 kiloliters, an enhance of 6.36% above the identical interval in 2021 (1,549,900 kiloliters). According to details from the National Statistical Business office, from January to June 2022, the overall beer generation of beer corporations earlier mentioned the selected measurement in the country was 18.442 million kiloliters, a decrease of 2.% on yearly foundation. It is not hard to see that Chongqing’s beer profits expansion price is noticeably better than the business level.
In December 2020, Chongqing Beer’s most significant shareholder Carlsberg injected its superior-high-quality beer organization in China into Chongqing Beer, which grew to become the only system for Carlsberg to control beer company in China and turned the fourth premier. largest beer business in China. Since then, Chongqing Beer has accomplished the changeover from a regional brewing enterprise to a national brewing company, and its main current market has expanded from three provinces and towns including Chongqing, Sichuan and Hunan to Xinjiang, Ningxia, Yunnan, Guangdong and East China and North China Provinces Deal with all components of the state.
In conditions of brand, Chongqing Beer adopts the mix of “sturdy area brand + international superior-finish brand” model. Among the them, large-finish international manufacturers incorporate Carlsberg, Roborg, Kaixuan 1664, and so forth., when regional brand names consist of Wusu, Chongqing, Shancheng, Dali, and so on.
Centered on the purchaser price tag, Chongqing Beer divides its goods into 3 grades: significant-conclusion (a lot more than 10 yuan), mainstream (6-9 yuan) and budget (below 6 yuan). In the very first fifty percent of this yr, Chongqing Beer higher-end item revenue profits was 2.88 billion yuan, up 13.33% calendar year-in excess of-yr regular goods realized revenue of 3.929 billion yuan, a year-more than-year enhance of 9.09%, cheap items elevated 11.55% 12 months-about-calendar year to 960 million yuan.
It is not challenging to see that Chongqing Beer substantial-finish beer revenues have developed quicker, which is also in line with the normal development of escalating use in the beer industry. Zheshang Securities pointed out in a investigation report that since 2014 generation and sales of the domestic brewing market have proven a downward craze till 2021, when it rebounded to 35.624 million kiloliters, a calendar year-around-year improve of 4. 44%, but nevertheless reduce than the 2019 degree. Thus, the expansion of the beer sector at the present-day stage is largely driven by growing price ranges in the context of the substantial-close.
In addition to Chongqing Beer, China Sources, Qingdao and other major businesses in the beer sector will also aim on the mid-to-large-conclude market place. In 2021, thanks to the increase in the share of medium to higher-end items, the revenues of the Tsingtao Brewery will improve by 8.67%, but its net profit will improve by 43.34%.
It is worthy of mentioning that “Wusu” brand name with strong Xinjiang color has turn out to be the vital for Chongqing Beer to conquer the substantial-end current market. In 2021, Wusu Beer’s income progress level is practically 40%, far outstripping other massive single items. In addition, in March of this year, Chongqing Beer introduced a superior-end merchandise, Chongqing Gold Beer, to even more fortify Chongqing Beer’s superior-stop portfolio.
Cinda Securities believes that in 2021 the prime 5 brewers will account for 72% of national beer generation, of which Operate Beer 24%, Tsingtao Beer 18%, Budweiser 16%, Large Beer 7.1%, Yan Beer 6.9 %, the sector model is regionally secure. Between them, Chongqing Beer has outstanding substantial-conclusion continuing abilities, and the revenue growth introduced by Suzhou’s deep nationalization is anticipated to exceed anticipations, building it the most promising in the beer marketplace.
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