Chipotle Mexican Grill announced September 14, 2025, its initial foray into the Asian market with planned restaurant openings in Singapore and south Korea. The expansion marks a significant milestone for the fast-casual chain, representing its first ventures beyond North America and Europe.
This strategic move aims to capitalize on the growing popularity of Mexican cuisine and the increasing demand for fast-casual dining experiences in Asia. Chipotle intends to launch the restaurants through a licensing agreement with a local operator, aiming to adapt its menu and service model to suit regional preferences. The company anticipates the first locations will open in 2026, with a phased rollout planned across both countries.
Chipotle currently operates more than 3,200 restaurants globally, primarily in the United States, Canada, and Europe. The decision to enter Singapore and South korea follows extensive market research identifying strong consumer interest and favorable demographic trends. The company believes its commitment to “Food with Integrity” – sourcing high-quality ingredients and preparing meals from scratch - will resonate with Asian consumers.
“We are excited to bring Chipotle to new customers in Asia,” said Curt Garner,Chief International Officer at Chipotle,in a company statement. “Singapore and South Korea are dynamic markets with a growing appetite for brands that prioritize quality and flavor.”
The licensing agreement will allow Chipotle to leverage the expertise of a local partner familiar with the nuances of the Asian business landscape. Details regarding the specific licensee and the number of restaurants planned for each country will be disclosed at a later date. Chipotle’s international expansion is a key component of its long-term growth strategy, and the company is actively exploring opportunities in othre Asian markets.
