China FAW innovates and polishes its own brands-Chinanews.com

China FAW innovates and polishes its own brands (new highlights in the economic and social development of various regions during the 13th Five-Year Plan)

Brand-new electric intelligent network connection technology platform, high-power hydrogen fuel cell engine, pure electric SUV of Hongqi and other brands, luxury business cars, super sports cars, driverless minibuses… Enter the exhibition hall of China FAW Group R&D Center, the latest The achievements of technological innovation and the latest styles of complete vehicle products are greeted.

As of December 25, the annual sales of Hongqi Motors exceeded 200,000 units, an increase of 100% year-on-year. This is another historical high since the sales of Hongqi Motors exceeded 30,000 units in 2018 and 100,000 units in 2019.

“The last time I came to FAW was 9 years ago. After I came here this time, I felt that my eyes were bright. Today is not what it used to be!” On the afternoon of July 23 this year, General Secretary Xi Jinping, who was investigating in Changchun, came to FAW Group R&D General I am very pleased to come here all the way.

Entering the new era, FAW Group vigorously reforms, focuses on core technology research and development, shapes its brand image, and grows into an automobile manufacturing enterprise that ranks among the world‘s top 500 companies.

“Shengli, how is your Hongqi car made? Why are there fewer and fewer cars running on the street?” Although 14 years have passed, FAW engineer Lu Shengli still remembers a college gathering in 2006. The classmate’s half-joking remarks gave way to Victory without a word to refute, and he sighed in his heart.

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In 2002, Lu Shengli joined FAW after graduating from the College of Automotive Engineering of Jilin University and became a Hongqi Automobile R&D engineer. At that time, FAW was facing transition pains. Until 2016, the annual sales of Hongqi vehicles were only 4,815, which was not as good as the monthly sales of a model of a mainstream joint venture brand.

“Faced with new market-oriented issues, Hongqi Motor’s development has encountered setbacks and difficulties.” said Xu Liuping, Chairman of FAW Group. “Only by deepening reform can FAW’s innovation and development be accelerated; only independent innovation can accelerate the revitalization of Hongqi Motor. “

Reform and innovation start with mechanism innovation. In November 2016, the Hongqi brand was spun off from FAW Car Co., Ltd. and operated directly by the headquarters of FAW Group. “Using the power of the entire group to build the Hongqi brand.” said Hou Guozheng, head of vehicle development at the FAW Research and Development Institute.

Since then, FAW Group has focused on reshaping the organizational structure and established a product planning and project department, a general research institute, a model design institute, a new energy development institute, and an intelligent network development institute to form a research and development system; the global research and development headquarters with Changchun as the red flag brand , And set up branches at home and abroad to form a global R&D layout.

“Like this Hongqi’E-HS9′, it is a pure electric large SUV sedan that integrates four mass-produced debut technologies. It only took 28 months to change from a solution to a current car. This is also true in the international automotive industry Rare.” Jiang Wenhu, deputy general manager of the FAW Group’s purchasing department, said that this is due to the efficient development process of FAW Group.

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“From the 1990s to the beginning of this century, the core technologies such as the chassis, architecture, and operating system of Hongqi passenger cars were all foreign, and our own innovation potential was not well stimulated.” Lu Shengli said in 2008, FAW Decided to launch a brand-new self-developed C-class sedan to meet market demand. He volunteered to join the development team.

After five years of hard work, in May 2013, a Hongqi sedan named “H7” was officially launched. Behind it is the in-depth independent research and development of the entire vehicle field, platform and model. Hou Guozheng introduced that the main technical indicators of the “H7” vehicle are domestically advanced, and some of its performance has reached international standards.

Today’s FAW Group adheres to a global R&D layout, makes full use of domestic and foreign superior talents, superior resources, and superior environment to further promote technological innovation in the fields of new platforms, new intelligence, new energy, new power, new materials, and new processes. In the past five years, FAW Group has filed a total of 8,220 patents, of which 2,927 were filed in 2019, a year-on-year increase of 100.8%. In the first 11 months of this year, FAW has sold 3.398 million vehicles, an increase of 7.7% year-on-year.

“General Secretary Xi Jinping urged us,’We must take the key core technologies in our own hands, and we must have this ambition to promote the national car brand.’ This adds a strong motivation to us and strengthens our path of independent innovation. Determination and confidence.” Xu Liuping said.

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During the “14th Five-Year Plan” period, FAW Group’s technical planning goals have been clear: comprehensive innovation drive, breakthroughs in key core technologies, and strive to build an innovation ecosystem, and strive to achieve China‘s leading scientific and technological innovation capabilities and world-class capabilities.

Our reporter Meng Haiying and Li Jiading

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