In honor of National Beer Day on April 7th, TOP Worldwide LLC released a new data analysis showing that American beer consumption rose 8.9% during the COVID-19 pandemic.
I toast to that
Although bars, clubs, and tasting rooms of craft breweries were closed by government order at the height of the health crisis, Americans who were forced to stay at home were able to continue drinking thanks to the supermarkets and liquor stores that continued to operate as vital stores.
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But not every beer category enjoyed growing popularity during the pandemic. Flavored malt beverages (FMB) and advanced beverages for adults (PAB) saw sales jump 37.4%, while sales of inexpensive beer rose by 17.9% and that of non-alcoholic beer rose by 15.9%.
On the other hand, beers that are less widely used have not been as lucky. Sales of craft and imported beers fell by 17% and sales of premium beers by 9% during the pandemic.
As for consumption, the survey found that 20.5% of Americans indulge in one beer per week, 22% eight to 16 per week, and 11.6% went into Foster Brooks mode and consumed 40 or more beers per week Month.
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I take what you have
As for the brand’s popularity, it was Anheuser-Busch Companies LLC, the US subsidiary of Anheuser-Busch InBev SA (NYSE: BUD), the popular favorite during the pandemic season. Their Budweiser brand was the top-selling beer in 24 of the 50 states, while Bud Light was the most popular beer in two states.
The only other national brand that was popular in several states was Coors Lite by Molson Coors Beverage Co(NYSE: TAP), which was the first choice in Kansas and Nebraska.
As for the rest of the country, many local brands kept loyalty through the pandemic, such as Colorado’s Denver Beer Co., Louisiana Abita Brewing Co., and Rhode Island’s Narragansett Brewing Co.
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