Changing Personnel and Creating New Media Personalities: Updates from Latvijas Radio 5 – Pieci.lv

“Within the framework of the public media, in the existing new, popular music radio stations, which are positioned for young listeners, in Western Europe and Scandinavia, the personnel change is always intense and the talent composition tends to change completely, said Grēviņš.

Among other things, he expressed that Marta Grigale is an example of the fact that even in the 21st century, you can create a prominent image in the public media in a media environment that does not hinder the start and development of a musician’s career.

Meanwhile, “Latvijas Radio 5 – Pieci.lv program director” Kārlis Kazāks told LETA agency that a generation of talented and noticed on-air personalities has grown up within “Pieci.lv”.

According to him, the example of on-air personalities who have terminated their employment relationship shows that “Pieci.lv” is a place where motivated young people can create substantial capital for further challenges in media, entertainment and even public administration environments.

At the same time, he said that in order to continue fulfilling the tasks assigned to the public media of young people, “Pieci.lv” continues to work on the creation of new media personalities and is ready to give airtime to the students of the DJ school they created.

As the representatives of Latvijas Radio pointed out, “Latvijas Radio 5 – Pieci.lv” will soon publicly report on the upcoming changes on “Pieci.lv” airwaves and multimedia platforms.

Currently, instead of Magnus Eriņš, Lota Ulmane has taken over the management of the morning air, while Grigale’s previous air time will be taken over from next week by the students of “Pieci.lv” DJ school.

Last year, Latvijas Radio worked with a turnover of 12.783 million euros, which is 12.9% more than the year before, while the company’s losses increased by 77.1% – up to 293,873 euros.

Latvijas Radio was registered in 1992, and its share capital is 1,854,685 euros.