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Cell phone manufacturer leaves buyers in the rain


Image source: GIGA – Xiaomi Redmi Note 8 Pro


This sting is deep: Xiaomi has now confirmed what many smartphone users have already feared. For buyers this begins a long game of patience. In the end, the cell phone manufacturer itself could be the loser.

Xiaomi

With the new Mi 10 Ultra has Xiaomi created a little sensation and that Huawei P40 Pro ousted from number 1 of the best camera smartphones. For a long time now, no Huawei cell phone has been at the top of the renowned DxOMark podium. The Xiaomi smartphone also offers excellent hardware apart from the camera – which is why it is all the more disappointing that local buyers have to do without the Mi 10 Ultra for now.

Xiaomi Mi 10 Ultra: top mobile phone does not come to Europe

Across from Android Authority Xiaomi has now announced that the Mi 10 Ultra will not be launched in Europe or the USA. This confirms fears that arose at the presentation that Xiaomi could initially offer the Mi 10 Ultra exclusively in its home country China. According to GSMarena there are also no plans to offer Xiaomi Mi 10 Ultra under a different name in international markets. Xiaomi has used this strategy more often in the past, but this should not be the case with the new top cell phone.

It is currently unclear whether and when Xiaomi will revise this decision. It is conceivable that the company would first like to serve the Chinese market in order to reduce the gap to Huawei there. The Xiaomi Mi 10 Ultra could then come to Europe at the end of the year or maybe early 2021.

Xiaomi is not the only China manufacturer that has great phones to offer:

Strong competitor for Xiaomi

Xiaomi is taking a risky path with it. The Mi 10 Ultra offers excellent equipment and should also be part of the absolute smartphone Champions League in the next few months. However, it is to be feared that many potential buyers will not feel like waiting and instead turn to the competition’s cell phones. With the Galaxy Note 20 Ultra, iPhone 12 Pro and Pixel 5, there are several strong competitors in the starting blocks. In the end, the victim could be Xiaomi herself.

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