– Display –
The city council of the state capital Schwerin has once again determined that the Schwerin Zoo, with its educational mandate and its international commitment to species protection, is an institution of “outstanding tourist importance”. At the same time and on the initiative of the CDU / FDP parliamentary group, the city council called on the mayor last Monday to significantly increase national advertising.
– Display –
—
Make as many people as possible curious about the “Species Protection Zoo” Schwerin
“The level of awareness of the Schwerin Zoo can and must be increased significantly,” said the economic policy spokesman for the parliamentary group, Axel Schulz. “The aim is to arouse the curiosity of all residents of the Hamburg metropolitan region as well as as many tourists as possible about our ‘species protection zoo’. Specifically, we are interested in a stronger application on the online platforms of Deutsche Bahn, the regional tourism association and the Hamburg metropolitan region. But also along the motorways and long-distance cycle paths, clear and large signs will invite visitors to our zoo in the future ”.
Among other things, signs on roads are conceivable
The first “Guidelines for Tourist Information on Roads” have existed since 1988. When this came into force, one of the well-known brown information boards was only allowed to stand every 20 km. In the meantime, however, a lot has changed. More hint schidler are now possible. In addition, the attraction no longer has to be in the immediate vicinity of the motorway. Signs can be placed on targets of great importance even at greater distances. The distance from the zoo to Autobahn 14 is 4.5 km, to A 24 near Hagenow 19 km and to A 20 near Bobitz 31 km. The CDU / FDP parliamentary group sees opportunities for more advertising here.
Recognize bicycle tourists as an advertising target group
“With the bridge over the Ostorfer See, several bicycle routes will soon lead along the Schwerin Zoo. So what could be more useful than pointing out the Schwerin Zoo directly on bike maps or online in a suitable manner? ”, Is the conclusion of the athlete and member of the Committee for Economy, Tourism and Real Estate, Axel Schulz.
– Display –
Looking for a job? Find vacancies at Jooble.
–
You might also be interested in
– Display –
—
—