Carlo emphasizes that the word ‘target group’ has everything to do with viewing figures. “When RTL program director Peter van der Vorst travels to Luxembourg to discuss the viewing figures, it is about one thing: the market shares in the target group from 20 to 49 years, says Carlo.
This is how Victor Mids scores with his program Mindf * ck invariably around 1.5 million viewers, versus Chantals Pyjama Party which has about 900,000 viewers. “But in the target group 20-49 years it is Chantals Pyjama party who takes the win,” says Carlo.
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Carlo then stands up for Eddy, who recently pointed out that Ranking the Stars doing better on RTL 5 than many people think. “But that is not accepted by the media”, Carlo continues. “This silly reaction is also quite understandable: Stichting Kijkonderzoek only publishes the general viewing figures. You can only see the target group figures with a login code.”
Carlo wonders why that is. He therefore advocates removing the noise on the line and showing all the figures. “Now that it is not public, you do not open up and that does not benefit anyone. In fact, it generates unnecessarily negative publicity in the media.”
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Eddy has the presentation stick of Ranking the Stars taken over from Paul de Leeuw. In the video below he talks about how he will do it differently.
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