Ferrari and its parent company Exor announced many years of collaboration with the LoveFrom studio, which was founded by Jony Ive and her friend Marc Newson after leaving Apple as chief designer.
I’ve greatly contributed to the success that Apple is currently experiencing. He determined the direction in which the physical appearance of key product lines went and cooperates externally with Apple even after leaving the employment relationship, he also participated in the design of those presented in the spring. new iMacs.
Where to go further with such a notch in the CV? We haven’t learned much about the studio’s activities in more than two years. Except for Apple, we only know on cooperation with Airbnb, which is certainly not a “small fish”, but only the connection with the iconic Ferrari brand can be described as a really bombastic message. At the same time, it is a great challenge for LoveFrom, because the design of the Maranello brand is at the top level and has a huge heritage.
I’ve not had much experience with the automotive industry, but I stick to the motto that design language is universal and can be applied anywhere. And nowhere is it written that it will shape the bodies of future cars, perhaps they will apply their know-how in the interior or in the on-board system. In addition, it will not only be a Ferrari, the parent company Exor also has other work for LoveFrom in the area of unspecified luxury products.
Ive and Newson write in a statement: “As Ferrari owners and collectors, we can’t be more excited about partnering with this exceptional company, and especially the design team led by Flavio Manzoni. We see unique and exciting opportunities to work together. ”