What does the 25-year-old founder (already during her studies) and operator of Austria’s first green marketing agency “sgreening” say about it? “Surreal to be on a list of so many extraordinary personalities.” The renowned business magazine “Forbes” selects 30 young entrepreneurs every year. The Viennese Kosima Kovar is now also on this list.
Kovar completed her master’s degree in Green Marketing at the Wieselburg Campus in 2019. How does she explain green marketing? “Marketing is viewed very critically by experts in the post-growth economy and similar economic models.” Therefore, she developed a concept to implement the UN Sustainable Development Goals (the sustainability goals of the United Nations) in the communication of companies. These 17 goals include gender equality, sustainable consumption and decent work.
“Those goals that we want to convey”
“With my know-how, I want to support companies that have a positive impact on this world. That is why it was important for me to specialize in sustainability during my training, ”says Kovar. The Green Marketing course gave her the tools she needed to set up her agency. There they are proud of the successful path of a graduate. “With her agency, Ms. Kovar pursues the goals that we want to convey in our course. The importance of sustainable thinking in all areas of life cannot be overestimated, ”says Ernst Ternon, Head of Green Marketing, from the Wieselburg campus, happily.
The agency manager built up a large network of talented personalities on campus. She also got to know her cooperation partner Viktoria Pichler here. The graduate of the Eco Design course is now Head of Sustainability Transformation at “sgreening”.
Remained loyal to the FH Campus Wieselburg
Today Kovar looks after well-known companies and forges future plans. In 2021, “sgreening” will start a series of seminars in schools on the subject of sustainability. At the FH WIeselburg she also gave a guest lecture on the topic of “Sustainable Marketing in the Age of Digitization”.
She is currently passing on her expertise in the field of social media in the Green Marketing course and is developing online concepts for social enterprises with students. And it is important to her to encourage women in particular to venture into self-employment. “Business needs more femininity,” she is convinced.