What is the digital transformation everyone is talking about? Is SEO so important as people say? What is the difference between brand content and content marketing? When to speak up on social media What is inbound marketing? Is growth hacking an effective solution? How to precisely define your personas?
Discover 60 essential tools to fundamentally transform your marketing practices or simply better master them.
Each tool is treated visually over 2 or 4 pages with a summary diagram, the essentials in French and English, the objectives, the context of use, methodological advice, the advantages and the precautions to be taken.
To adapt to the new expectations of connected customers, the marketing, communication and sales functions must be deeply reinvented. It can seem complex at times, but past the barbaric acronyms and nebulous concepts, new horizons appear.
- Editor: Dunod (October 18, 2017)
- Language : French
- Paperback: 192 pages
- EAN: 2100767550
- ISBN : 9782100767557
- Item Weight: 400 g
- Dimensions : 19 x 1.2 x 24 cm