The Trust for the Tourism Promotion of Acapulco, in Guerrero, launched since yesterday a campaign to relaunch and redefine the tourist image of the port and attract visitors, however, the Videos were criticized on social networks.
Yesterday, the first video of the campaign, titled Mom, I´m in Acapulco, It was published on social networks and with it, it sought to give a fresh and youthful image to the port, in the search to bring tourism. “Today, we stop being a postcard from the past, today, we change the rules“is heard in one part of the recording.
However, users of social networks criticized the campaign, accusing that the video shows an Acapulco different from reality, comments to which Pedro Sola joined, who said that “It looks like they are promoting a brothel.”
They seem to be promoting a brothel.
– Pedro Sola (@pedrosola) August 6, 2020
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I can imagine the guy who proposed the campaign: “We spoke to some compas, we recorded Aca like the ones from Acapulco Shore and Pum !! la vida loca papi” pic.twitter.com/jw9j8WNzBj
– Mr. Butcher (@ fobos133) August 5, 2020
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The horrible campaign in Acapulco, made by some children from daddy and mommy, who only want to make Acapulco look like a crazy place, the campaign was carried out by the Materiamist, here are the images. pic.twitter.com/HCylWlsmLc
– Naría Contreras (@NContretras) August 5, 2020
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After criticism of the first video, today, the trust released another clip highlighting some beaches and natural attractions of the Acapulco port, in which young people were shown having fun.
And although had criticism in favor who pointed out that it is good that a tourist destination like Acapulco is renewed, there were others who accused a bad execution of the campaign.
Few things unite us Mexicans and one of them is #Acapulco. Today we present the new image of this tourist destination, this video is part of a campaign that speaks to new audiences, an Acapulco rich in nature and spaces that we all love. pic.twitter.com/3JoZEXOlZJ
— Acapulco (@Acapulco) August 5, 2020
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I am from Acapulco and the idea is interesting to me. It was time to evolve, and to show something different, I like this spot. ???? ????
— ÁngelVargas05 (@AngelVargas05) August 5, 2020
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ACAPULCO deserves a BETTER video that shows how “Chingón” it is, as a tourist destination. This is somewhat less than MEDIOCRE! ???????? ♂️
– coastal loko (@ versace_boy3) August 6, 2020
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After the publication of the videos, the Ministry of Tourism highlighted the launch of the campaign and asked users to share their best memories in the port, but it was criticized by those who considered it a bad campaign.
Well in my memories of Acapulco none remotely resembles this ????????????. Please hire a good advertising agency, it seems that they are promoting a congal not a beach. pic.twitter.com/FRQnhpb7Qj
– Paloma ???????? ❤ ???????? (@Edalimx) August 5, 2020
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Astudillo regrets Acapulco promotion campaign
The Governor of Guerrero, Héctor Astudillo, regretted the campaign to relaunch the port of Acapulco, which he considered wrong, untimely, insensitive and reckless.
“If they don’t help us, they won’t harm us,” the president wrote in his Twitter account.
RLO
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