Calvin Klein is a trend after the announcement of the model Jari Jones as the most recent image of the American firm. But who is she and why did the firm choose her?
Jari Jones is 28 years old, she is an activist for the rights of Afro-descendants together with the #BlackLivesMatter movement, she identifies as lesbian, trans and queer.
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Calvin Klein became a trend after announcing the Jari Jones model as the new image of the brand. (Photo: Instagram)
Calvin Klein opted for the transsexual model for her campaign called Proud in my Calvins, that seeks to promote freedom in diversity so that each person is also a response against racism that is suffered in the United States.
Through his Instagram account, Jari Jones expressed his happiness for being the new face of Calvin Klein with images where it appears next to the panel of the brand in the city.
Calvin Klein opted for the transsexual model for his campaign called Proud in my Calvins. (Photo: Instagram)
“I have been looking for those moments all my life, I got tired of looking for them. So I decided to create them. Not for me, but for the next dreamer, outcast, fagot, trans, disabled, fat, beautiful black, piece of starlight waiting for his moment to shine. It has been a great honor and a pleasure to feel more authentic in current images of a body that has been harassed, has made us feel ugly and unworthy and even murdered, ”said the model in his publication.
Before being the image of Calvin Klein, Jari Jones has already been requested by brands such as Dove or Allure. (Photo: Instagram)
Among the social works that the model performs, she helps different shelters in New York that seek to provide shelter for LGBT + youth in situations of great vulnerability and / or violence.
Before being the image of Calvin Klein, Jari Jones It has already been requested by brands such as Dove or Allure, making it clear that in terms of beauty and fashion, there should be no limits for anyone.
Jari Jones speaks out as the image of Calvin Klein
Jari Jones She is happy to be the image of the Calvin Klein brand and did not hesitate to share this joy with her friends. Through her social networks, the model expressed the importance of the fashion industry recognizing real and authentic people for her campaigns.
Jari Jones on Instagram
“I feel that when you are your true self, you create the most beautiful and honest art. I think the industry can recognize that and they have no choice but to celebrate and elevate that art on large platforms. I am glad that you have chosen me and everyone else has also come on board, ”he highlighted on his Instagram page.
Who Is Jari Jones?
Jari Jones is a 28-year-old actress and model who identifies as lesbian, trans and queer. It also fights for the rights of people of African descent with the #BlackLivesMatter movement.
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