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Cakes from Abel presenter Siemon de Jong was not always nice as a boss NOW

Siemon de Jong, known from the children’s program The cakes of Abel, will close its successful baker’s shop in Amsterdam after thirty years. He has not always been nice to his staff, he says in conversation with Het Parool.

“I am not always such a nice manager,” says De Jong. “I have sometimes screamed at a girl who was counting money in front of the illuminated window in the evening. Or at a cleaning lady who was washing one with three tea towels.”

For that reason, De Jong is relieved that his case is now closed. “I feel like I’m climbing out of a black hole,” he says. “At one point we employed 30 people. I found it increasingly difficult to manage all those people.”

De Jong started his cake shop and café My aunt’s Cake in 1990. In 2003, television producer Machteld van Gelder asked him for the children’s program The cakes of Abel, in which he bakes cakes with children and has conversations about life.

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