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C&A is reducing its reach

frankfurt ⋅ Since Dutch Giny Boer took the helm of fashion retail chain C&A, she has initiated a number of developments, which can also be seen in over a dozen subsidiaries in the region. Many stores have already been tidied up and tidied up, repainted, and the logo has been revamped in many places. The Neu-Isenburg branch was renovated even more extensively some time ago and the department store in Frankfurt’s Hessen-Center is currently undergoing a complete renovation. In Flörsheim, Hanau, Offenbach and Weiterstadt, the conversion to the new C&A line will start early next year.

Boer, the long for the Swedish furniture chain Ikea wants to give Germany’s third-largest fashion retailer a uniform look: No matter which branch you walk into, the assortment and layout must be instantly recognizable. Where this has already happened, sales have increased by ten to twelve percent, Boer said in a meeting with business journalists in Frankfurt. However, he didn’t reveal how much the company is investing in his new look. Unlike in the Rhine-Main area, branches throughout Europe have been closed as part of the realignment: here too Boer did not provide figures, but spoke of 350 stores that no longer fit into the concept. Some of them have been deleted without replacement, others have been scaled down, and still others have been moved. “It’s a process,” Boer said.

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