After Apple released the new iPhone 14 series, only the iPhone 14 Pro and iPhone Pro Max sold well. (Reuters file photo)
[Reporter Zhuo Yijun/Taipei Report]After Apple released the new iPhone 14 series, it was hit by the tightening of the global consumer market. Only the iPhone 14 Pro and iPhone Pro Max were selling well. Subsequent orders may be imperative. Industry insiders have analyzed that Luxshare, as the second iPhone 14 vendor this time around, will bear the brunt of Apple’s order adjustment, along with slowing demand for wearables, Luxshare’s subsequent revenue and profits, which stand actively attacking wearable products, they are likely to rise again.
According to industry sources, the four new iPhones launched by Apple this year and Luxshare have not received NPI (new product introduction) and are only the second largest supplier of the iPhone 14 and iPhone 14 Plus. Due to poor sales, Apple faces imminent order adjustment, Luxshare will receive lower order share in the future.Generally, manufacturers who get NPI can not only ship sooner, but also receive more orders.
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Furthermore, Luxshare is actively attacking wearable products. According to IDC statistics, the demand for wearable products has slowed. In the second quarter, the volume of shipments decreased 6.9% yoy to 107.4 million units. Gross profit of wearable products is relatively low. The cut in iPhone 14 orders and slowing demand for wearables are likely to affect future revenue and profits.
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