Businesses have a storefront, want to survive, must have 5 aspects
Bluebik Leading Consulting Firm for Strategy and Management with Innovation and Technology Business advice that mainly rely on selling products through the storefront Adapt in a new wave of COVID outbreaks to create strengths and opportunities by delivering “Customer Experience” or better customer experiences through the adoption of technologies such as Geofencing Technology, IoT and Cloud, in line with consumer behavior. That will change completely Especially the power of Millennials, from the focus on cleanliness. Expanding customer reach Long-term customer loyalty Being a new destination And increasing cooperation between the store business and the landlord or SOLDC
Mr. Phachara Arayakarnkul, Chief Executive Officer, Blue Big Group Company Limited Revealed that the situation of the COVID-19 outbreak. Which affects the business hard It is also difficult to predict the likelihood that the business will return to the pre-COVID era. In particular, the front-of-store retail business is affected in three ways. Both the number of people who shop outside the home less Consumers who are more careful about their spending And customer groups who switched to shopping through online channels Including changing the buying behavior to the stores in the immediate area of the residence Causing the store business to find a way to increase its competitiveness
“We find that today’s consumers Especially Millennials who are now working age and are the main purchasing power. People pay to buy experiences Rather than paying for products and services Businesses therefore need to create experiences in purchasing products and services that are satisfying, impressive, and worth exceeding customer expectations. To make customers come back to buy products or use the service repeatedly, ”said Pachara.
Even more customers have switched to shopping through online channels. But that doesn’t mean the storefront is no longer necessary. As the behavior of modern consumers is more integrated between online and offline channels, such as looking for product information on online channels first. Then decide to buy after testing the product at the store
so To create an advantage for the store business, it is an adaptation to build strengths in 5 areas, abbreviated as SOLDC: 1. Safety (Safety) 2. Access Channels. Comprehensive customer (Omnichannel) 3. Membership program (Loyalty Program) 4. A destination to create new experiences. (Destination) and 5. Cooperation between the storefront and the lessor at (Collaboration)
“When the situation and consumer behavior change Future retail trends therefore need to find a solution to the changes that occur. Which has already begun to appear in foreign countries, for example, the introduction of technology to help create an online shopping experience is like going to a store For retail businesses with a storefront in Thailand Besides having to integrate online channels into a storefront to make it easier for customers to purchase products and services The layout of the storefront to be more than a general sales area. To create new experiences And variety for customers It is another important factor that motivates customers to continue to use the service in the long run, ”said Pachara concluded.
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