BMW and Mini Embrace Digital Transformation for Drivers
In today’s digital world, automotive companies are redefining the driving experience. Both BMW and Mini are at the forefront, integrating technology to enhance the connection between drivers and their vehicles. This evolution provides seamless management of car features via smartphone applications.
ConnectedDrive and MINI Connected Services
The digital journey, for BMW and Mini, begins before you even start the car. These automakers recognize the shifting needs of modern drivers. They have developed digital innovations like BMW ConnectedDrive and MINI Connected Services. These systems connect owners to their vehicles, covering directions and car maintenance.
These services are accessible through the My BMW App and the MINI App, which seamlessly blends technology with daily life. The aim is to simplify vehicle management with a touch.
BMW and Mini drivers likely are familiar with BMW ConnectedDrive. It is a technology that improves driving and vehicle control, from driver assistance systems to application integration. BMW ConnectedDrive has developed into a digital assistant, creating more than just a means of transportation but a companion that enhances the driving experience.
BMW ConnectedDrive offers fundamental, contemporary services that improve journeys. The system utilizes digital technology developed for today’s drivers, featuring the following.
The BMW Maps intelligent navigation system displays a comprehensive map, along with real-time traffic data. It can compute travel times based on current conditions and, for electric vehicles, suggest charging stations and provide estimated ranges. Voice commands through the BMW Intelligent Personal Assistant add more convenience.
Driving assistance systems include features such as Lane Departure Warning and Parking Assistant. Connecting to smartphones via the My BMW or Mini App simplifies remote car control even further.
The global smart car market is projected to reach $200 billion by 2028, growing at a CAGR of 14.7% from 2021 to 2028 (Fortune Business Insights 2021).
Learn More
For further information about all models and their modern digital innovations, visit www.bmw.co.th and www.mini.co.th.
