Today, a growing number of companies want to contribute to the solution. They are looking for ways to act positively on society, but may wonder where to start.
The two experts Mickael Carlier, president of Novae, and Matthew Salou, partner, marketing and business development director at Novae, offers us some avenues for reflection.
Mickael carlier
President, Novae
Have an impact on society
Mickael Carlier explains that beyond environmental issues, Novae is interested in all forms of social initiatives that improve the lot of society. “A company does not live in a vacuum, it is part of a living ecosystem that must be maintained to ensure the sustainability of the organization and the world. It is therefore normal that it contributes to its balance and its health. It is not a question of image. It means understanding that the survival of the market depends on that of society and the environment. For example, if you have a pulp and paper company and you destroy forests without replanting trees, you are acting against your own interests, ”explains Mickael Carlier.
Think about the “why” of your business
To find solutions, you have to understand the challenges you face. “If we start from the grassroots by asking what the business is for, what our raison d’être is, we quickly realize that it is essential to take actions that contribute to its future. A company does not operate outside the world, it is one of its important links, it must think of future generations. ”Environmental issues take an important place in our training at Infopresse since these questions are very topical, but the strategies proposed also address all forms of social issues related to equality and quality of life.
For concrete changes
Overall, the social impact training courses given at Infopresse aim to make participants aware of the interaction between their company and living things in order to integrate notions such as the circular economy into its business model. They serve, among other things, to clarify the ins and outs of the issues in order to offer concrete tools for building viable and sustainable strategies.
Matthew Salou
Partner, Marketing and Business Development Director, Novae
The 7-hour training is divided into blocks of approximately one hour where you go from theory to practice. “We present different concepts to participants, we give examples of inspiring companies that have changed their business model. We also offer individual and team exercises. In this way, the participants are led to find possible solutions adapted to their company and to push further the initiatives that they can concretely put in place in their organization. “
For more information on training Position societal impact at the heart of its business strategy with Mickael Carlier and Matthieu Salou, click here.
At the end of this course – developed in partnership with Novae and several industry experts – managers will be equipped to participate in the creation, implementation and outreach of approaches integrating social impact into the whole. spheres of their organization.
Explore potential solutions in the social impact strategy certification program. For more information, click here!
The next cohort of the program will start on May 6, 2021 and will be done entirely in a virtual classroom.
—
To obtain certification, participants must have completed all training modules and passed the exam. This exam must be completed online.
All our training and certifications are accredited by Emploi-Québec and are eligible for grants.
Photo of Mickaël Carlier by Donald Robitaille, OSA Images.
Cover photo by Alena Koval, Pexels.
–
–
– .
