Brompton and Bicycles Like Brompton Are All Selling Well, how come? Page all

KOMPAS.com – The development of fans bike folding Brompton which is being widely discussed, is inseparable from the development of the current trend.

Bike made in England is actually already enliven the model folding bike in the country, from the mid to the end of the decade of the 90s, when the balance began to become a trend.

However, the phenomenon that is happening right now is really special, because today many people pay great attention to the bikes that are “stamped” expensive.

Those who do have funds and feel like riding a bicycle do not hesitate to make up for the bicycle, even though the price is rising.

Also read: Can’t I Buy Brompton? Try Lyrics to These Bicycles …

But, of course there are other groups of consumers who think twice about spending so much money on a bicycle.

At the same time, there are cheaper alternative options, which look the same as Brompton, but the price is much cheaper.

“Not because I can’t, but maybe I don’t want to spend that much, then they decided to buy cheaper goods, not the original but the same shape. “

So commented Psychologist & Counselor from Personal Growth, Ghianina Armand, MSc in consultation with Kompas.com, Wednesday (2/7/2020) yesterday.

That reason is possible why not only Brompton bikes are in demand for certain market segments, but also bikes made like Brompton are hunted by buyers in other segments.

“That’s more than, there is temptation to be seen, I want to always follow the trend through items that might be expensive. “

Also read: 3 Brompton Trash Bicycles Also Sell in Indonesia, Anything?

“Over there pattern“For people who want to buy,” said Ghianina.

“For example a bicycle that is not Brompton, similar but cheaper. If in consumer behaviour, go inside complex high invesment decision making, “he called.

Ghianina rate, Brompton is an expensive item that can also be counted as an investment.

“So as consumers we are involved really in the (before) thinking of buying this stuff, “he added

“We find out, research, look for comparisons, for example Brompton hmm? the difference is with the others, we are really involved in the buying process. “

The series of considerations – in addition to purchasing power, availability of goods, and other considerations, are part before someone decides which one to buy.

Interestingly, the buying patterns between women and men are completely different, not applicable to Brompton’s business.

“Women (usually) are more like pride-buy something. Moreover, they buy at very good prices, discounts, it’s more for women. “

“And, women when shopping can for there is a symbol, for show off, there is perfection. although not all women are like that, “he said.

While men, tend to buy as needed. “Not because the price is okay really.”

However, related to this Brompton bicycle trend phenomenon, no different patterns exist between women and men.

“Because of this can in the end it keeps following the trends in the social world, to be fit in to the society, both for men and women,” get rid of him.

A similar phenomenon was experienced by the folding bike brand from Bandung, Kreuz, whose sales jumped sharply until its waiting list was snaking until June 2022.

The resentment of residents who made Kreuz Yudi Yudiantara overwhelmed and had to find additional partners to make handmade bicycles that imitated the Brompton.

Nevertheless, Yudi believes the Brompton and Kreuz market segments are different. According to Yudi, those who have enough funds, will still choose Brompton.

Also read: 5 Most Hunted Element Bikes, Number 1 Brompton Knock Version

Meanwhile, said Yudi, for those who want to enjoy bikes like Brompton, at a cheaper price will make a choice on Kreuz.

A similar acknowledgment was made by Hendra, CEO of PT Roda Maju Bahagia, a manufacturer of Element bicycles, which makes Pikes bikes, which look like Brompton.

“At first we were curious, why Brompton bikes have very high prices and even make no sense.”

“After doing research, we finally decided to make Pikes Gen 1 with a few adjustments, so that it looks like Brompton,” Hendra said.

Also read: Element CEO’s recognition, Making Brompton Artificial Bike out of Curiosity

Nevertheless, Hendra said, although Pikes was indeed made similar to Brompton, there were still differences.

“Quality cannot be fooled,” said Hendra, who plans to launch Pikes Gen 2 in the near future.

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