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Many companies want to be more data-driven and want to invest in their cloud strategy. These trends accelerated in 2020, as did the use of collaboration tools to enable remote working. This is not only related to the Covid-19 pandemic. These shifts started before that and will continue after the crisis ends. However, over the past year they have accelerated exponentially.
However, there are still barriers to digital transformation that are preventing companies from investing in their own growth strategy to make their business less risky and future-proof. The opportunities and the necessity of digital transformation have become very clear in the last 12 months, whereby there is one factor in particular that is holding them back: data protection and the ability of a company to keep its data available at all times.
If data protection is not modernized, it will undermine initiatives to transform many companies in EMEA. The Veeam Data Protection Report 2021 found that almost a third of EMEA companies slowed or stopped their initiatives in the past year. A high number when you consider that for the vast majority of businesses that operate online, enabling remote workers and migrating data systems to the cloud is a business continuity issue.
In addition, many of the companies that are increasing their spending on digital transformation and the use of cloud services are building on a weak foundation of data security. Globally, our report shows that 58 percent of all backups fail. That is, companies try to run before they can run when it comes to investing in technology. So the majority of data is not adequately protected.
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