Brabant Water Challenges Influencer Claims on Tap Water Filters
‘s-Hertogenbosch, Netherlands – September 9, 2025 – brabant water is pushing back against a surge in social media endorsements for home drinking water filters, asserting that the region’s tap water is rigorously tested and safe for consumption without additional filtration. The utility company is attributing the trend to misinformation and profit-driven marketing tactics employed by some online influencers.
The controversy centers on claims circulating online that Brabant Water’s supply contains harmful substances, prompting influencers to promote filters as a necessary health precaution. Though,Brabant Water spokesperson Hiemstra stated unequivocally,”Placing a drinking water filter,as some influencers claim,is not necessary at all. Especially when discussing the safety of drinking water, as it is indeed checked extremely well – that’s why we conduct comprehensive tests annually. You don’t need to add a filter for health reasons.”
Brabant Water’s response comes as the number of influencers promoting these filters has increased in recent weeks. Hiemstra identified two primary drivers behind the trend: a lack of understanding among some content creators and intentional attempts to generate sales. “You have individuals who don’t fully grasp what they are saying, and others who intentionally spread details to sell a filter,” hiemstra explained.
The company acknowledges the filters’ popularity, attributing it to anxieties fueled by concerns about water quality in othre countries. “Overseas, drinking water standards might potentially be lower, and influencers are capitalizing on fear by making unsubstantiated claims,” Hiemstra said. “However, our tap water is both delicious and safe.” Brabant Water routinely publishes water quality reports, demonstrating compliance with stringent Dutch and European regulations. The utility plans to increase public awareness campaigns highlighting the safety and quality of the region’s drinking water supply.
