“It was a difficult decision.” They were some of the words with which Colette Burke, vice president of sales of the technology company of audio equipment Bose, announced this week the closure of many of its company stores around the world.
Specific, the firm revealed its plans to close 119 of its physical stores in Europe, North America, Japan and Australia.
In U.S and Europe the company will close all of its stores.
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The company, founded in Massachusetts (USA) in 1964, said the decision was made due to a “dramatic twist” toward online shopping In many parts of the world.
Closures are expected to occur in the coming months, although about 130 stores in China, the United Arab Emirates, India, Southeast Asia and South Korea will remain open and will not be affected by the decision.
The company did not disclose how many employees will be affected. for these closures but said he would offer them “relocation and compensation.”
“Originally, our physical stores offered customers the chance to experience, test and communicate with us about multiple components, CDs and DVDs of home entertainment, Burke explained.
“At that time, it was a radical idea, but we focused on the needs of our customers and where those needs occurred. Now we are doing the same,” Burke said.
Besides, the Vice President of Sales recognized the difficulty of the decision, aware of the impact of their “work teams in stores, filling them with pride every day.”
“They care and take care of every person that goes through the doors whether it is to help with a problem, offer expert advice or let someone take a break and listen to some good music,” Burke said.
Around the world, the online shopping boom has led many companies to decide to close their physical stores to focus on online sales.
It should be noted that Bose at Wynk, the name of the subsidiary in Peru, reported that the four Bose stores in Peru will continue to operate regularly for both sales and post-sale services.
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