Advance of trust gambled / comment on development
Daimler
by Sebastian Schmid
Frankfurt (ots) – Rarely has there been more in the automotive industry
Uncertainty about
the course of a year than this February 2020. That applies in
special measure
for Daimler. The Dax group has had a catastrophic year
With
special loads worth billions. They pay the slump in profits
Shareholders with the
lowest dividend since the non-distribution year 2010. So
must they
Stuttgart now not only the start in electric mobility
accelerate to
potentially billions of dollars in penalties for failing to
Avoid EU fleet emissions targets, but at the same time drastically
save to the
Stop declining margins in core business.
According to CEO Ola Källenius, the group has all the preparations
met –
both for savings and for electric mobility and
the
Digitization campaign. But now the plans have to come off the drawing board
on the
To be brought by road. And that’s the crux. It can hardly
doubts
be that Daimler is capable of high quality
Electric cars too
to build. The MBUX entertainment system also provides proof that
that Daimler
in terms of vehicle digitization, at least before the German one
Not competition
must be afraid. The margin should also match
efficiency efforts
rise again. Källenius is right when he says it is hardly
comprehensible,
that the premium manufacturer with the highest prices and the highest
Paragraph the
lowest margins.
The key question will be whether Daimler is the brand
Mercedes-Benz without
Loss of value can lead into the e-car age. In the
It was the past
often exactly this question, on which traditional companies failed.
Nokia and
Blackberry have also developed good smartphones. In the end wanted
but hardly
Customers buy these from the old guard and prefer to reach for them
Products of
Newcomers Apple and Samsung.
So that it doesn’t end for Mercedes, Källenius wants the brand
New
position. Can it work? Not clear. That recently
X class after
was abandoned a few years ago, increases confidence in
the
Daimler’s market forecasts are not exactly. And even with the first one
E-car EQC
Källenius speaks of a “very healthy” demand. at
battery-electric cars have so far been used in limousines
superior
Reach the dominant design. Doubts about the Daimler strategy
likely
stop. The advance of trust was with the disaster year
Playful in 2019.
(Börsen-Zeitung, February 12, 2020)
Press contact:
Stock exchanges newspaper
editorial staff
Telephone: 069–2732-0
www.boersen-zeitung.de
Further material: https://www.presseportal.de/pm/30377/4517911
OTS: Börsen-Zeitung
AXC0286 2020-02-11 / 20: 01
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